I’m someone who’s always eager to raise my hand and get involved. If there’s an opportunity to learn something new or create a win, whether for a client or personally, I want to be in the middle of it.

This is why advancing in my career as a senior team member and leading the Content Department has been incredibly rewarding. Content marketing has evolved so much over the years, and there are always new opportunities to innovate, especially within franchising, as we continue strengthening and refining our strategy.