I’ve always been drawn to the intersection of storytelling and strategy. PR gives me the opportunity to pair strong communication with real business impact. I’m naturally wired to read the room, anticipate what’s coming next, and prepare our team members and clients accordingly. I love working alongside our Pods to align on clear objectives and execute in a way that truly moves the needle, particularly when it comes to franchise development and franchise sales support. In every client relationship, I try to put myself in their shoes — thinking a step ahead so we’re not reacting, but proactively bringing solutions and driving results.