All Points PR Logo
All Points PR Logo

Party Princess Productions Reimagines Franchise Growth

Party Princess Productions Reimagines Franchise Growth

New Marketing, Strategic Investor and Character Enhancements Foster Fairytale Franchise Plan for High-End Character Entertainment Brand

NEWPORT BEACH, Calif. – Once upon a time, in a land made of both fairytales and franchises, one high-end character entertainment brand declared a revitalized franchise growth strategy to bring smiles to faces worldwide.

Party Princess International, through the Party Princess Productions brand, is the leader in providing costumed party characters at children’s birthday parties and special events, announced today a reimagined franchise development strategy that entails several new key initiatives focused on supporting the expansion of its enchanted concept into new markets, including the New York metro region, Atlanta, Dallas and Phoenix.

With several pieces to the strategy in place, PPI is already creating a magical amount of momentum with its fortified franchising strategy. Several new locations are on the horizon.

“To put it in our terms – we have all of the right characters on stage to share our brand’s charming narrative,” said Morgan Rothschild, CEO & Founder of Party Princess Productions. “Remember that feeling you had on your first trip to Disneyland? Party Princess Productions helps create that experience every day and it’s a dream come true working with local entrepreneurs to bring that sentiment into their local communities through realistic parodies.”

As part of its franchise strategy revamp, Party Princess Productions has added entrepreneurial power couple Meg Schmitz and Peter Layton to its roster of franchise development executives. Schmitz, a senior franchise consultant with FranChoice, is serving as managing director of global development, advising on U.S. franchise development and licensing around the world. Schmitz and husband Layton will also help oversee high-net investor relations for the concept, developing and executing a focused strategy on attracting talented investor/operator groups.

“I have experienced all aspects of franchising in the last 27 years, and Party Princess International is the first brand I have felt compelled to invest in at the corporate level,” said Schmitz.

“Entertainment is one of the most profitable business segments, and the ‘hot’ component is that these character actors love what they do, and are committed to their craft,” added Schmitz. “That isn’t true of all franchise concepts, or of all employee populations. To be able to bring joy to both the young and old makes PPI a brand that will stand the test of time.”

Another recent addition to the brand’s strategic partners is Troika Digital, the renowned brand marketing and advertising agency. Known for its work with top tier clients that include AT&T, Hulu, ABC and ESPN, Troika aligned with Party Princess Productions as one of its very few start-up clients, further validating the brand’s longevity and investment value.

Plus, Party Princess Productions has teamed up with the most trusted wig manufacturer in the world, which will now be the company creating all of the character wigs for each Party Princess Production location across the country.

These new key partnerships in place validate the brand’s projected path to expand its kingdom, positioning Party Princess Productions for the brand’s most prolific growth phase, which is set to kick into high gear in the second half of 2018 and into 2019.

The brand currently has more than 20 locations open across the country. As the brand continues to grow, it is seeking qualified franchise prospects to join its team. For more information on franchising opportunities with Party Princess Productions, please visit

About Party Princess Productions

Founded in 2011 by Morgan Rothschild, Party Princess Productions provides high-end birthday party character entertainment specializing in princess parties, superhero parties and many other character themed events. With custom handcrafted costumes and wigs, along with a top-notch cast, the concept ensures the most authentic performance for every special occasion and celebration.

The brand currently has more than 20 locations open across the country.

To learn more about franchising with Party Princess Productions, please visit


2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts