All Points PR Logo
All Points PR Logo

La Madeleine Pledges to Raise Funds for 1.2 Million Meals to Fight Childhood Hunger with Children’s Hunger Fund®

Screen Shot 2016-05-10 at 11.34.29 AM

La Madeleine Pledges to Raise Funds for 1.2 Million Meals to Fight Childhood Hunger with Children’s Hunger Fund® 

Launches May “Hearts for Hope” Campaign; Purchase a Heart-Shaped Cookie to Benefit Children’s Hunger Fund 

DALLAS – La Madeleine Country French Café, the Dallas-based bakery café brand with more than 80 locations nationwide, announced today its commitment to raising funds that will provide 1.2 million meals to children in need through Children’s Hunger Fund.

In May, la Madeleine will launch its heartfelt effort in tandem with Children’s Hunger Fund by raising $300,000 through its “Hearts for Hope” campaign at all participating cafés nationwide.

“We are proud to partner with Children’s Hunger Fund as part of our commitment to make a difference and help in the fight to end childhood hunger,” said John Cahill, president of la Madeleine Country French Café. “Our dedication to fighting childhood hunger through our “Hearts for Hope” campaign and year-round initiatives with Children’s Hunger Fund is incredibly important to our la Madeleine family.”

The special partnership between la Madeleine and Children’s Hunger Fund has grown closer with the opening of its first distribution center in Dallas. Members of la Madeleine’s corporate team were the first volunteers to work at the new facility, which marks the second distribution center for the organization in Texas.

“La Madeleine is a special company and valued partner – one that we feel shares our devotion to serving children in crisis,” said Dave Phillips, president and founder of Children’s Hunger Fund, which has raised over $1 billion for food and other aid to more than 20 million children in the United States and worldwide.

From May 1 to 31, la Madeleine will donate $1 for every single legendary heart-shaped Linzer cookie or any other cookie purchased in café. Guests who donate $5 to the cause will receive a card with six offers for free la Madeleine favorites, worth over $20. The card includes a variety of offers ranging from a free loaf of bread or baguette to a free specialty croissant, cup of soupe, patisserie, and more. All proceeds, or 100 percent of every donation, will go directly to the Children’s Hunger Fund and each dollar donated will provide four meals for children in need.

Children’s Hunger Fund’s philanthropic partnership with la Madeleine gives loyal guests of the endearing bakery café brand a chance to make a direct and meaningful difference to children in need.

About la Madeleine Country French Café

Dallas-based la Madeleine Country French Café was established in 1983 by self-described “French country boy” Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.

From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiate the brand, creating widespread appeal.

A treasured part of many communities for more than 30 years, there are currently more than 80 cafés across Arizona, Colorado, Florida, Georgia, Louisiana, Maryland, New Mexico, North Carolina, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.

About Children’s Hunger Fund:

Founded by Dave Phillips in 1991, Children’s Hunger Fund has served the needs of children for twenty-five years. The charity has distribution centers in Chicago, Dallas, San Antonio, and at its headquarters in Los Angeles. At each center, bulk food is packed by volunteers into “Food Paks,” a 20-pound box of nutritious food. Food Paks are distributed to millions of children and families in need throughout the U.S. and worldwide through a unique method, utilizing a Mercy Network of pastors and local churches in each region to deliver the Paks into the homes of the needy. For more information visit www.childrenshungerfund.org

Tags

2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches you've got maids young rembrandts