All Points PR Logo
All Points PR Logo

Kenmore Square Crowds Get Falafel Fix: Amsterdam Falafelshop Opens Second Boston Shop

6_inch_iconzz

Kenmore Square Crowds Get Falafel Fix: Amsterdam Falafelshop Opens Second Boston Shop

Popular, Top-it-Yourself Falafel Shop with Amsterdam Vibe and Cult-Like Following Open in Premier Boston Location

BOSTON – Amsterdam Falafelshop is catapulting the falafel craze it has created in Boston to a new level.

Today, the iconic fast casual restaurant concept announced its second Boston area shop, seventh overall, is opening mid February in Kenmore Square.

Located at 642 Beacon Street, the new shop is in close proximity to Fenway Park and Boston University in a vibrant mixed-use residential and entertainment neighborhood. Local entrepreneurs and business partners Matt D’Alessio and Laurence Wintersteen own and will operate the new shop.

“Our time has arrived. Amsterdam Falafelshop is solidifying its place in Boston lore as the brand expands its presence locally and is received so well by our growing fan base,” said D’Alessio, who owns and operates the brand’s Somerville location that commands remarkable foot traffic at all hours, lunch through late night. “Opening in Kenmore Square is another validation of just how popular our shops have become. The falafel, the ambiance, the service…it’s all tops among our competitors.”

A staple in the Washington D.C. area, where there are four existing locations, this is the area’s second Boston area restaurant. Amsterdam Falafelshop also has locations open and in development in Virginia and Maryland.

“It’s clearly become an infectious brand,” said Wintersteen, a seasoned restaurateur in the Boston market. “The constant flow of people coming by and welcoming us — getting excited for our arrival — during our last days of construction, is further evidence of the demand for the brand.

The renowned top-it-yourself falafel shop with a vibe, culture and flavor that commands a global fan base has become a sensation, consistently topping best-food lists, receiving widespread food-critic acclaim and winning over the hearts of discerning customers who have made it a top restaurant on Yelp. In addition to serving fresh-made falafel sandwiches and Dutch-style fries [“frieten”], shops offer nearly two-dozen toppings for patrons to customize their falafel. These unique differentiators inspired D’Alessio, who couldn’t resist the opportunity to expand with Amsterdam Falafelshop.

“We are excited to be working with Matt and Laurence to grow the brand,” said Arianne Bennett, co-founder and CEO of Amsterdam Falafelshop. “I have said from the beginning that we want to grow with the right people. Matt and Laurence are a great example. They share our passion for cool vibes, fresh falafel and a culture unlike any other. We are thrilled to have them on-board.”

In addition to growing in Boston, Amsterdam Falafelshop is moving forward with an aggressive U.S. franchise growth plan calling for expansion into other select urban centers where the brand can maintain its originality among a diverse collection of consumers. The company is still accepting applications from qualified franchisees interested in further developing key U.S. areas throughout the Northeast, Eastern Seaboard, Midwest and Southeast. Target markets include the Washington D.C. metro area and Baltimore, Atlanta, the Carolinas, Miami, Tampa, the New York metro area, Philadelphia and Richmond. Plus, Amsterdam Falafelshop has also pinpointed metropolitan areas across the midsection of the nation such as Chicago, Ohio, and other major metro markets in Texas and California.

For more information about Amsterdam Falafelshop and the new Kenmore Square location, visit: http://www.falafelshop.com.

About Amsterdam Falafelshop

Since opening in 2004 in the heart of Washington, D.C.’s Adams Morgan neighborhood, Amsterdam Falafelshop has become a magnetic destination. The top-it-yourself falafel sandwich and Dutch-style fries shop with a vibe and culture tailored to meeting the taste and atmospheric demands of urbanites nationwide creates an unforgettable, unique experience in every community it enters. Shops retain a feeling of neighborhood independence amid a period of crucial franchise growth. With three locations operating today and multiple units in development, plans call for an exponential increase in franchised sister-shops, adding dozens of Amsterdam Falafelshop franchise locations across urban centers nationwide. For more information about the restaurants, please visit www.Falafelshop.com. To learn about available franchise opportunities, click on the website’s “Franchise Opportunities” tab.

Tags

2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches you've got maids young rembrandts