Katharine Nichols Leads Team Discussion on the Art of Client Communication
As a franchise PR firm, All Points thrives on maintaining a close working relationship with our clients. Whether we are presenting fresh ideas, social media strategies or our media outreach updates, our clients’ consistent feedback and input is an invaluable resource for our efforts. And, as we develop a professional relationship with each client, we are able to tailor our communication approach to each client individually.
In order to best further our clients’ objectives and specifically cater to their needs, our team has processes and procedures in place that ensure all lines of communication are wide open. From sending call agendas before every update meeting to formatted interview arrangements over email, we provide the consistency that lets our franchise industry clients know that we are with them (and their franchisees) every step of the way.
Last week, All Points’ Senior Account Lead Katharine Nichols held a seminar about our team’s carefully developed methods of communication and the role they play in building our clients’ confidence and trust.
Katharine emphasized the importance of building rapport with clients through email, phone or a meeting, and the significance of clear communication and frequent updates. The ideas shared represent one of many ways that we differentiate ourselves as a franchise PR agency, which is through the high-level service we offer our clients and company culture of lifelong education.
Stay tuned for Hayley’s seminar in August!