All Points PR Logo
All Points PR Logo

Coconut’s Fish Cafe to Open in Los Angeles


Coconut’s Fish Cafe to Open in Los Angeles

Famed Fast Casual Franchise Inks Multi-Unit Agreement with Seasoned Entrepreneur to Open Four Cafes in the Los Angeles Market 

LOS ANGELES – Coconut’s Fish Cafe is surfing into Los Angeles.

The brand announced today plans to open four new cafes in the Los Angeles market.

Ivan Field, a successful food distribution executive, will own and operate the new locations. He is targeting neighborhoods throughout Los Angeles County, with particular focus on the county’s Westside.

“Growing Coconut’s Fish Cafe on the mainland has always been a dream of mine,” said Field, who has been in food distribution for more than two decades. “I’m as passionate about the brand as I was when I first stepped into the original location in Maui – the sights, smells, tastes and Aloha spirit that emanate through the restaurant are etched in my memory. I am so proud to be a member of the Coconut’s Fish Cafe Ohana, and am looking forward to introducing our award-winning food and culture to Los Angeles.”

Founded in Kihei on the island of Maui, Coconut’s Fish Cafe has become a nationwide sensation, consistently topping best-food lists, receiving widespread food-critic acclaim and winning over the hearts of discerning customers who have made it a top restaurant on Yelp. In addition to serving their famous Fish Tacos, Coconut’s Fish Cafe offers grilled fish filets over brown rice, on a bun, or served over a salad, as well as several options for non-fish eaters.

“We are thrilled to welcome Ivan into our Ohana,” said Michael Phillips, founder and CEO of Coconut’s Fish Cafe. “His strong business background combined with his passion for the brand will guarantee he hits the ground running. We are looking forward to helping him introduce Coconut’s Fish Cafe to his friends, family and neighbors throughout Los Angeles.”

Born into a family that has been serving fresh, high quality food to restaurants, cafeterias and other institutions since 1928, Field was raised in the foodservice industry. Over the past decade, he has owned and operated Metro Food Distributors Inc., a company specializing in the distribution of healthy food products to the New York City Department of Education, helping serve approximately 1,000,000 meals per day. Before venturing off on his own, Field’s family owned the largest independently owned bakery in the New York City area called Pechter-Field’s Baking Company with a manufacturing facility of more than 300,000 ft.² employing more than 500 employees.

Field is excited to join the Coconut’s Fish Cafe franchise system in the early phases of a crucial growth period. The brand’s first franchisee, a multi-unit operator in Texas, is in the process of opening eight cafes between Dallas and Austin in the next 24 months. Building on the momentum the brand is achieving on the West Coast, the first two Texas locations are now open and operating.

With plans to open additional franchise locations throughout California, the brand has now located its mainland headquarters in Reno, Nev. and will award multi- and single-unit opportunities in markets up and down the California coast to qualified restaurant investment groups and individuals.

Given the differentiators, Coconut’s stands as a premium brand in the fast-casual category. To preserve the brand equity it has built, Coconut’s has taken an extremely calculated and methodical approach to awarding franchise opportunities. Qualified franchisees should embrace the Aloha spirit that has cultivated Coconut’s culture.

To learn more about Coconut’s Fish Cafe, please visit:

About Coconut’s Fish Cafe

Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut’s Fish Cafe in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut’s to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut’s is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.

To learn more about Coconut’s Fish Cafe franchise opportunities, contact Frances Oney at And for more information about the cafes, visit



2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points givesback All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise group Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest Doug Zarkin drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google grassroots PR halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap northern illinois franchise association ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter user generated content utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches Wow Bao you've got maids young rembrandts