All Points PR Logo
All Points PR Logo

Coconut’s Fish Cafe Blesses Historic First Franchise Opening with Traditional Hawaiian Ceremony in Dallas

CoconutsLogoK-2

Coconut’s Fish Cafe Blesses Historic First Franchise Opening with Traditional Hawaiian Ceremony in Dallas

Iconic Hawaiian Cultural Ambassador Leads Grand Opening Celebration; Authentic Ritual Bridges Hawaii and North Texas

KIHEI, Hawaii – Coconut’s Fish Cafe has given Dallas residents a strong dose of Hawaiian culture. At its historic, first franchise opening held recently at Dallas’ attractive Pavilion on Lovers Lane shopping center, guests witnessed a traditional Hawaiian blessing ceremony and sampled many of the restaurant’s tropical dishes.

The famed home of Hawaiian fish tacos and the wildly popular phenomenon that has become an unquestioned sensation on the mainland hosted a celebration to welcome long-time, loyal fans and new DFW admirers alike. The Dallas opening marks a new milestone for the brand, becoming the first franchise location and a symbol of the ongoing U.S. franchising strategy announced last year.

The grand opening event began with a traditional Hawaiian blessing intended to unite workers and guests in the spirit of aloha. Kimokeo Kapahulehua, renowned Maui-based cultural ambassador, flew in to officiate the blessing. As an integral figure in the preservation and restoration efforts of Hawaiian culture and tradition, he exemplifies the warmth and friendliness of the Islands.

“The opening marked a memorable day for our brand. I have no words to describe how grateful we are to open our cafe doors to the Dallas community,” said Michael Phillips, founder and CEO of Coconut’s Fish Cafe, who opened the first location in Kihei, Hawaii on Maui in 2009. “The locals have welcomed us with open arms from the beginning and are the sole reason this event was such a success.”

Dallas’ grand opening event is a significant moment for the concept and the start of region-wide growth for the brand. As Coconut’s recently announced its franchising initiative targeting the mainland, the brand is thrilled to have the father-son duo of Tim and Nathan Brasher opening and running the cafe in Dallas. Together, they plan to continue spreading the aloha spirit through opening several additional cafes between Dallas and Austin in the coming years. The next location will also open in the Dallas market in the first quarter of 2015.

In addition to the planned Texas expansion, Coconut’s earned approval in mid-2014 to expand through franchising in California. The brand has now located its mainland headquarters in Reno, Nev. and will award multi- and single-unit opportunities in markets up and down the California coast to qualified restaurant investment groups and individuals in 2015.

Coconut’s offers value to its customers unlike any other concept. Nowhere else is fish of such high quality offered at $12; in upscale restaurants, the same pieces of fish are sold for $40 or more.

Given the differentiators, Coconut’s stands as a premium brand in the fast-casual category. To preserve the brand equity it has built, Coconut’s is taking an extremely calculated and methodical approach to awarding franchise opportunities. Qualified candidates must prioritize the brand as his or her/the group’s primary business. Previous restaurant ownership is preferred, and, most importantly, franchisees should embrace the Aloha spirit that has cultivated Coconut’s culture.

Complete with thorough training, site selection support and marketing programs, the Coconut’s Fish Cafe business model has been cultivated to attract individuals or teams with an ambition to succeed, strong values and solid community connections.

To learn more about Coconut’s, visit the brand’s website CoconutsFishCafe.com.

About Coconut’s Fish Cafe

Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut’s Fish Cafe in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut’s to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut’s is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.

To learn more about Coconut’s Fish Cafe franchise opportunities, contact Frances Oney at franchising@coconutsfishcafe.com. And for more information about the cafes, visit www.coconutsfishcafe.com.

Tags

2020 2022 marketing trends agency archives alex sanchez ALL POINTS All Points PR all points public relations All Points Publicity all points seminar aloha aloha poke AMC ap university appr atc attending pr conference award submissions awareness bailey bailey hewitt Bernie's Book Bank beyond blog Blogging Brand storytelling brittany driscoll Brokerage Firms building reporter relationships building workplace connections business networking campaign recaps case studies Chicago franchise PR Chicago franchise public relations Chicago PR agency chicago PR firm Chicago public relations childrens lighthosue childrens lighthouse christian brothers automotive cicis Client Growth Company culture PR Company culture public relations conferences consumer content marketing conversate coo coo corner coo's corner COVID creating your peloton creative corner Crisis Communications culture daily jam david j miller director's digest drybar edible election employee engagement Entrepreneurship facebook franchise marketing franchise marketing trends franchise PR franchise PR agency franchise PR firm franchise public relations franchise public relations agency garbanzo gen z getting a PR career Gifts and Decorative Accessories gillian losh good news partners google halloween hiring holidays HOMEWATCH CAREGIVERS how to incorporate seo hr hybrid office icode idea generators IFA influencer influencers instagram intern internship isu IT service provider jabz jabz boxing jamie jamie izaks jobs junk king keynote Lambs Farm lauren izaks lead generation lead qualifying leadership linkedin Little Brothers Friends of the Elderly local Local Market PR Local Publicity lunch and learn lunchboxwax Mad Men madabolic management media mental health mentorship monday.com MUFC 2022 multi-unit franchise conference takeaways multi-unit franchising National Coverage National Public Relations National Publicity networking in person networking tips new service new year NIFA nifa recap ongoing education online public relations open positions organic organization perkins pet pitching point pals popeyes Positive Impact Potbelly PR careers pr industry PR Industry Expertise PR Principles pr services president's point press release PRNEWS pro community PRo community project promoting promoting from within prsa Public Relations Publicity recap reconnecting in person RESOLUTIONS return to the office Robin Williams sandwiches scare seminar seminar recap senior staff seo seo 101 signed agreements soccer shots social social media social media services spherion spring cleaning squeeze stress sub zero tdtg thanksgiving the camp the driver training group the feel good company tiktok tiktok strategy to do list tough mudder trade trade pr training trending trends tv twitter utm codes video virtual virtual employee engagement vitality bowls volunteering vp volume wag n' wash wing it on work from home World Cup World Cup 2014 worst public relations pitches you've got maids young rembrandts