MY SALON Suite
Case Study: MY SALON Suite
Objective: To create franchise sales messaging with a strong value proposition for MY SALON Suite that delivered authentic brand differentiators to franchise prospects and brokers through the integration of public relations, paid & organic social media and content marketing.
Approach: With the understanding that a cohesive brand voice was needed to attract new franchise leads while nurturing existing inquiries and brokers, All Points created a three-pronged approach focused on delivering content and securing franchise development press coverage to further position MY SALON Suite as a dynamic business opportunity.
Results: All Points PR’s focused communication efforts resulted in the MY SALON Suite team adding more than 80 franchise locations.