Author name: mkatsoudas

Understand franchising brand awareness through franchisor support.

Franchise MythBusters: Once You Start Franchising, You’re Ready to Support Franchisees

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Franchise MythBusters: Once You Start Franchising, You’re Ready to Support Franchisees Running a great business has a lot of intricacies and in franchising a winning business model is meant to be shared and replicated to be equally as successful if not even more prolific. But a common misconception among leaders of franchise brands in their […]

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All Points PR and Northern Illinois Franchise Association Q3 Gathering

Key Takeaways from NIFA Q3 2025: Navigating Growth in Today’s Franchise Landscape

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Franchising offers exciting opportunities for entrepreneurs, but in today’s fast-moving environment, success requires more than simply choosing the hottest concept. It takes careful evaluation, strong operational leadership and trusted partnerships to weather unpredictable times. At the Northern Illinois Franchise Association’s (NIFA) Q3 2025 lunchtime gathering, Andy Jacobi—Jersey Mike’s franchisee, entrepreneur and executive leader—shared his perspective

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How to Plan Your Franchise Development Strategy for the New Year

Franchise MythBusters: How to Plan Your Franchise Development Strategy for the New Year

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Franchise MythBusters: How to Plan Your Franchise Development Strategy for the New Year As the calendar nears its conclusion for 2025, it’s tempting for franchisors to treat Q4 as the official “start” of planning season. But the truth is, successful growth doesn’t come from quick resolutions or last-minute strategies; it’s the result of year-round foresight,

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