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How to Plan for Your Integrated Franchise Development PR Strategy

When launching a lead generation strategy, you’ll likely see the benefits of increased brand awareness, higher engagement and stronger franchisee interest within a few months if you take the time to set yourself up well. A proactive, strategic approach is essential for keeping your brand in the spotlight year after year. But if your current … Continued

Key Takeaways NIFA Q1 2025: Strengthening Franchisee-Franchisor Communication

Franchise success isn’t just about having a great brand or a strong business model— it’s about fostering a productive, transparent partnership between franchisees and franchisors. At this quarter’s Northern Illinois Franchise Association (NIFA) gathering, Julie Bieszczat, CEO of Barney Enterprises and a 14-unit Wendy’s franchisee, shared insights such as how strong franchisee/franchisor communication and collaboration, … Continued

Key Takeaways from the NIFA Luncheon: How Franchisees Can Leverage Google Business Profiles

Franchisees everywhere ask the same pressing question as they build their online presence: “How can I secure a spot on the first page of Google results?” At this quarter’s Northern Illinois Franchise Association (NIFA) luncheon, Lisa Landsman, Google’s Head of Global Business Development, shared actionable insights to help franchisees, franchisors, and suppliers maximize their local … Continued

Northern Illinois Franchise Association Welcomes Culver’s Franchisee Baron Waller

At the Northern Illinois Franchise Association’s (NIFA) Q1 event, attendees had the privilege of hearing from Baron Waller, a multi-unit Culver’s franchisee in Chicago. The event kicked off with lively networking among Chicago’s leading franchise industry professionals, all while enjoying some of Culver’s iconic menu offerings: the butter burger, cheese curds, and more. The event … Continued

5 PR Trends to Watch in 2024

In the dynamic world of public relations, anticipating and adapting to emerging trends is paramount. As we step into 2024, Jamie Izaks, President and Co-Founder of All Points Public Relations, offers invaluable insights into the five PR trends poised to redefine communication strategies in the new year: 1. AI Integration Revolutionizing Communication Artificial Intelligence (AI) … Continued

Celebrating 10 Years of NIFA

A decade of networking, growth, and success – the Northern Illinois Franchise Association (NIFA) recently celebrated its 10th anniversary! In December, co-founders Jamie and Lauren Izaks and Andrew Bleiman honored the milestone amongst industry peers, colleagues, and friends at the Q4 NIFA gathering. The night was filled with great conversation, drinks, bites, and an exciting … Continued

COO Corner: Navigating Global Events with Purpose

In years past, our country – and the world – have faced a relentless stream of issues, from racial justice and women’s rights to COVID-19, Russia’s invasion of Ukraine, and terrorism in Israel. As a business owner, I’ve often found myself navigating my emotions and personal connection to these global events while working to uphold … Continued

NIFA Q3 2023 | Leading an Industrywide Movement Featuring Geoff Alexander, President & CEO of Wow Bao

At the recent Northern Illinois Franchise Association’s (NIFA) Q3 gathering, Geoff Alexander, President & CEO of Wow Bao and Managing Partner with Lettuce Entertain You Enterprise (LEYE), led an inspiring presentation on the invaluable lessons he’s learned and the mentors who have guided his career and Wow Bao’s success. During his 30-year tenure with LEYE, … Continued