PRspectives BLOG

August Seminar Recap: Intern Wrap Up & Agency Case Studies

August Seminar Recap: Intern Wrap Up & Agency Case Studies

As summer comes to a close, we’re saying a bittersweet goodbye to our team of interns. For the first half of our agency August seminar, we took a trip to “Intern Island” to highlight our three hard-working interns Luke Cunningham, Justin Engerman and Anna Kedjidjian. Our interns became an integral part of our agency, delivering real results for our clients including writing pitches, building media lists and securing press opportunities.

In addition to PR support, our interns supported the creative and digital team and content marketing by drafting email and blog copy, creating graphics and creating social media calendars. Just like our full-time employees, our intern program took an integrated approach with experience stretching across all departments. Luke, Justin and Anna embodied our mission of persistence with a professional, adaptable outlook.

While we’re sad to see them go, we’re thankful for their impact on APPR this summer and wish them the best of luck in their future endeavors. And, we’re proud to celebrate our stellar APPR team that spearheaded the summer internship program: PR Account Lead Maddy Valente, Content Marketing Associate Jessica Banks and Creative and Digital Account Lead Jonathan Bazar.

Case Studies & Campaign Recaps

Next up, Creative and Digital Account Lead Marin McCall spoke on the importance of client case studies. Our agency utilizes monthly case studies to record the development of a particular client project over a period of time. These are important both internally and externally as it analyzes the success of a recent project while offering a chance to showcase our achievements.

Past examples include Wing It On!’s new menu launch and Junk King’s Lovestruck campaign where we developed and executed high-performing integrated results. Each case study is visually packaged and shared on our social platforms to showcase our effectiveness with both qualitative and quantitative data.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.

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