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ATAX Advances Franchise Growth


ATAX Advances Franchise Growth

Award-Winning Founder and CEO Rafael Alvarez Leads Company into Prolific Expansion Phase

NEW YORK – ATAX, the first and only Latino-owned tax preparation, bookkeeping and payroll services Franchise Company in the United States, announced today an extensive growth initiative to more than double it’s U.S. presence by the end of 2016. The two-year plan projects 100-plus total units open and in development in the next 20 months, building on the momentum the company has established.

Impressively, for the past couple years, existing ATAX locations have shown double digit percentage increases in revenues and the number of tax preparations completed. Thus far in 2015, ATAX continues to be a trusted resource for individuals and small to medium-sized businesses. ATAX stores are growing revenues and the number of services provided at a clip of more than 10 percent higher than a year earlier. Plus, ATAX has a significant number of new openings on the horizon in 2015, further cementing the company’s thrust into the national spotlight.

“ATAX is part of a small number of franchise businesses that are on the cusp of extraordinary growth,” said Rafael Alvarez, who is the esteemed recipient of the 2015 International Franchise Association’s Ronald E. Harrison Award, a recognition that celebrates the remarkable contributions he has made for minorities within the ATAX franchise system. “I can’t say enough about how hard the entire ATAX executive team has worked to tailor the ATAX franchise opportunity for today’s professionals, talented individuals who want to gain control of their lives professionally and personally – whether new to entrepreneurship or converting an independent tax, payroll, bookkeeping business to ATAX.”

Alvarez’ proven leadership experience and entrepreneurial achievements have created an undeniable energy around the concept. The vibe can be felt at all levels of the franchise organization, and now it has given way to the company’s most dynamic U.S. growth plan to date.

As announced today, the large-scale growth strategy projects new units dotting the map in attractive territories within its core mid-Atlantic markets, and into other southeast, Midwest, New England, and west coast regions. Today’s news marks the culmination of more than a year of enhancement efforts to elevate the ATAX business model. Currently, there are 40 ATAX locations in seven states.

“We have designed ATAX to be the most relevant business model in our category,” added Alvarez. “Because it is a year-round provider to its clients, ATAX offers our franchisees recurring revenues and boosted profitability.”

ATAX stands alone in the tax preparation category. It is three businesses in one:

  • Tax preparation
  • Payroll services
  • Bookkeeping

The revitalization of the U.S. economy, which is largely being driven by the type of small and medium-sized businesses, and hard-working Americans that ATAX serves, gives the concept’s franchisees a tremendous client base. This includes a surging trend in Latino entrepreneurs, who find ATAX to be an attractive option for tax preparation, payroll and accounting services because of the company’s deep Hispanic roots and English-Spanish bilingual offices.

As ATAX expands, it is awarding franchise opportunities to qualified individuals who share the company’s commitment to running the business year-round, who will follow the proven business model and who are driven to succeed. Tailored for individuals and small teams looking for greater professional independence and for existing tax preparation, payroll and bookkeeping offices that can benefit from ATAXs ongoing operational, technology and marketing support, the franchise model provides structure and scalability. Franchisees can open one or multiple offices in a protected territory.

Alvarez launched ATAX in 1986 in New York City’s Washington Heights neighborhood. Expanding the initial business to two locations, Alvarez Tax became a trust tax preparation, payroll and bookkeeping company, earning Alvarez and the business multiple honors, including the New York City Dominican Heritage Celebration Crystal Apple Award (2007) and the El Award from El Diario (2013 – recognizing the hard work of prominent Latino business leaders).

In 2007, Alvarez began franchising and changed the name of the company to ATAX.

Complete with marketing, training and ongoing support including proprietary, state-of-the-art technology systems to boost business efficiency and operations, ATAX has been lauded for its sound business model and low initial investment. Offering both single and multi-unit franchise opportunities, the ATAX franchise fee currently starts at $17,000. Interested candidates should note that the franchise fee will increase to $25,000 on July 1, 2015.

About ATAX

Founded in 1986, ATAX is three businesses in one – tax preparation for individuals and businesses, bookkeeping and payroll services. A one source resource for all things financial, ATAX has nearly 30 years of success behind it. Widely recognized as a leader in financial services and franchising, ATAX has earned USA Today’s “Top 50 Franchises for Minorities” last two years, Franchise Business Review’s “Best Low Investment Franchises” and “Best of the Best” honors, ranking in the top 200 of more than 3,000 U.S. franchise systems.

For more information about ATAX, please visit To inquire about franchise opportunities, visit


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