Case Study: Allegra
Objective: To reinforce Allegra Marketing Print Mail as the trusted community marketing partner and raise awareness of its commitment to the local goodwill initiative. The Comeback sweepstakes helped local market nonprofit organizations by providing free Allegra services amid a challenging pandemic timeframe for fundraising.
Approach: All Points PR leveraged media relations, organic social media and email marketing strategies to encourage nonprofit administrators to submit an entry for the sweepstakes. Through a developed campaign website landing page, entries were recorded and winners were selected at random after a four-week period. All Points selected six nonprofit winners at random to receive $500 in free services. Positive press coverage was secured nationally and locally, and organic social media posts raised awareness of the campaign online. Email communication was also drafted and distributed to internal groups and customer databases to drive contest submissions.
- 27 markets reached
- 47 sweepstakes entries
- 400k+ press impressions