Chef Anthony Russo’s New Flavors Now Exclusively at H-E-B
June 16, 2016
Chef Anthony Russo’s New Flavors Now Exclusively at H-E-B
Innovative New Varieties of Handmade Frozen and All-Natural Pizzas Now Available throughout Texas; New Line Gives Brand Edge in Frozen Pizza Market
HOUSTON – Chef Anthony Russo’s has released several new innovative and delectable varieties of its handmade, authentic and artisanal pizzas, which are now available exclusively at all H-E-B locations.
The new flavors, which recently debuted, offer diverse and extraordinary flavors, reflecting the brand’s commitment to delivering the top-of-the-line frozen pizza with fresh, high-quality restaurant-grade ingredients. Superior in taste and texture, the pizzas feature an all-natural flour crust, 100 percent Wisconsin mozzarella cheese and a delicious pizza sauce made with California tomatoes, fresh basil, crushed garlic and extra virgin olive oil from Sicily.
Chef Anthony Russo’s three exclusive varieties, which are crafted with the finest, high quality ingredients, aim to revolutionize the frozen pizza category by delivering a great tasting, fresh made pizza:
Prosciutto and Fig – Topped with Sicilian olive oil, fresh arugula, sweet basil, organic fig preserves and sliced prosciutto imported from Parma, Italy, which is widely recognized as the finest prosciutto in the world.
Italian Meat Market – Made with authentic Italian sausage, perfectly spiced pepperoni, real beef sausage, all-natural lean pork sausage, roasted red peppers and full-flavored pizza sauce.
Spicy Chicken Fajita – A unique handmade recipe combining handpicked tomatoes, fresh garlic and high quality olive oil, along with all-natural grilled chicken with no additives or preservatives, roasted corn and peppers, fresh cilantro and sliced onion.
Each of the New York-style pizzas is handcrafted with the finest ingredients to ensure quality that lives up to the Russo Family Promise. They were perfected over a span of six months in Chef Anthony’s private kitchen, which included crafting a great tasting authentic, New York-style crust that is unmatched in quality.
“We are very proud to partner with an organization as incredible as H-E-B,” said Chef Anthony Russo, founder and CEO of Russo’s Restaurants and the creative mastermind for the retail line. “Not only is H-E-B extremely involved in the Texas community, it also places a great emphasis on providing thousands of local families with high quality and fresh products.”
Handcrafted with Russo’s family recipe since 1978, each pizza uses cheese from Wisconsin, Chef Anthony’s sauce made with fresh-packed Roma tomatoes and extra virgin olive oil from the Russo family olive grove in Sicily.
Made fresh with all natural ingredients, no preservatives, nitrates, rSBT or rennet and zero pre-frozen toppings, the pizzas feature the best, authentic Italian ingredients, including zesty tomato sauce, fresh mozzarella cheese, uncured, sliced pepperoni and Italian roasted peppers.
Chef Anthony Russo’s also offers all natural, gluten-free pizzas at all H-E-B locations. The pizzas come in six varieties, including NY Style Cheese, Greek, Margherita, Chicken Rustica, Pepperoni and Italian Mozzarella and Russo’s signature Mulberry Special, which is topped with Italian sausage, pepperoni, Canadian bacon and ground hamburger.
While Chef Anthony’s desire to provide gluten-free options to diners is evident, he also has a true passion for in supporting the Celiac community. Celiac disease, the inherited autoimmune disorder that affects the digestive process of the small intestine, affects 1 in 100 people – and 2 million people are undiagnosed. The United States is the largest gluten-free market globally.
Russo’s is responding to the demand for gluten-free products with a variety of frozen pizzas – the same pizzas made from high-quality ingredients that are sold in its 48 restaurants worldwide – that far exceed the quality of your everyday frozen pizza, and any other gluten-free pizza found in the frozen section of grocery stores. With six delicious pizza options – some vegetarian – there’s something for everyone.
Chef Anthony Russo’s all natural, gluten-free pizza has been called one of the “Cleanest Packaged Foods” by Prevention Magazine. Additionally, Muscle and Fitness Magazine named it as the “Nutrition Edge Food of the Month.”
A family-owned business since 1978, Chef Russo’s recipes are handcrafted, authentic and personal to his Italian roots. The Russo’s family promise, “If it isn’t fresh, don’t serve it,” has been at the heart of Russo’s New York Pizzeria, the restaurant concept Chef Anthony Russo first opened more than 20 years ago and is now successfully franchising globally.
Russo’s Restaurants is a 47-location national and international franchisor of the fast casual and casual dining brands Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen. Based in Houston, Russo’s Restaurants is composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo’s has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah, in the United Arab Emirates. There are an additional 50-plus units in development both in the United States and internationally.
For more details, visit www.russosretail.com.
About Chef Anthony Russo’s Retail
Chef Anthony Russo’s retail products reflect brand’s authentic Italian roots and passion for freshness and quality. Available at more than 3,000 retailers nationwide, including Kroger, HEB and Randall’s, Chef Anthony Russo’s all natural, gluten-free pizza has been called one of the “Cleanest Packaged Foods” by Prevention Magazine. Chef Anthony Russo perfected his New York-style, thin crust gluten-free recipe over a span of two years using the finest and freshest Italian ingredients that are free of hormones, antibiotics, nitrates and preservatives.
For more information and to find products near you, visit www.russosretail.com.
