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Potbelly Sandwich Shop Targets Upstate New York For Franchise Growth 

Planned Expansion Includes Multiple Shops; Spreading Good Vibes, Great Sandwiches and the Potbelly Neighborhood Hangout Experience

Chicago, IL – March 30, 2015 – Potbelly Corporation (NASDAQ: PBPB) (“Potbelly”) announced today a franchise growth plan targeting Upstate New York – a strategy that will position the lively neighborhood hangout among communities in all corners of the market, including Albany, Syracuse, Rochester and Buffalo.

Potbelly plans to enter the Upstate New York market this year and is currently accepting franchisee inquiries. The region has been targeted for expansion because of its strong mix of attractive residential and growing business communities, where the Potbelly experience will be appreciated as a mealtime hangout spot for great food, friends, eclectic décor and live, local music.

“It’s important to us that Potbelly’s culture and values remain consistent as the brand expands into new markets in New York and across the country. Potbelly fans are proud of their local sandwich shop and each location is a reflection of its community,” said Rick Fossali, head of franchise development for Potbelly Sandwich Shop. “When we meet potential franchisees, we specifically look for proven operators with high business IQ that can make new Potbelly shops an extension of their community.”

The Potbelly franchise business focuses on awarding the opportunity to highly qualified operators that have extensive experience and the desire to carry on Potbelly’s tradition as the neighborhood sandwich shop as well as being a brand ambassador within their communities. Multiple new shops are planned for Upstate New York and Potbelly Sandwich Shop currently operates more than 15 locations across the New York City metro area.

Individuals and groups interested in learning more about Potbelly Sandwich Shop franchise opportunities should visit www.potbelly.com and click on the Franchise information or call (312) 676-3310.

This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

About Potbelly

Potbelly Corporation is a fast growing neighborhood sandwich concept offering toasty warm sandwiches, signature salads and other fresh menu items served by engaging people in an environment that reflects the Potbelly brand. Our Vision is for our customers to feel that we are their “Neighborhood Sandwich Shop” and to tell others about their great experience. Our Mission is to make people really happy and to improve every day. Our Passion is to be “The Best Place for Lunch.” The Company owns and operates more than 300 shops in the United States and the District of Columbia and our franchisees operate more than twenty shops domestically and in the Middle East. For more information, please visit our website at www.potbelly.com.

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