Social media influencers are increasingly becoming an important component of the public relations mix. As influential “everyday” citizens, they lend a voice of credibility to your brand while showing off your product or service in a favorable light. Plus, they create content that can be repurposed many times over.
All Points PR President Jamie Izaks recently appeared in a short video to talk about ways to work with social media influencers to secure multi-platform press opportunities. He discussed some ways that All Points has found success working with influencers to promote our various franchise clients.