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Developing Your PR Plan for the New Year in 4 Steps

Developing Your PR Plan for the New Year in 4 Steps

It’s that time again – planning season is here, and at All Points, we’re leading the charge with our clients to generate fresh ideas and strategies for 2021. Whether you’re planning within an agency setting for multiple clients or fleshing out ideas for a single business, there are four key steps that are essential to any PR plan.

Step #1: Brainstorming

Great ideas start with a good old brainstorming session. Zero in on what the company or client objectives are and think of creative ways to get to that point. In the spirit of collaboration, don’t limit yourselves to one small brainstorming group. Bring other members across departments into your sessions – whether or not they’re tied to the specific work or client, they will have great ideas to share. Brainstorming requires more than only grouping up with those you commonly work with, so take the initiative to open up the group to fresh perspectives. 

Step #2: Paper Edits

Next comes the paper edit phase. This is an important time to take a step back, reflect on your ideas and put them onto paper. Add context and build out your thoughts into complete sentences and paragraphs so you can start to form more concrete plans. Your ideas should be original, unique to the year (not recycled) and catered to the objectives of your company or client. 

Step #3: Strategy Design

This is where you bring your ideas to life through carefully-selected words and images. It’s all about putting together a strategy for a presentation that you believe in. When you firmly believe and are confident in your plan, it becomes much easier to earn the buy-in from key stakeholders. In PR, words alone don’t do your plan justice – you need to have visuals to support the direction that you’re headed in. Take the ideas you’ve formed and create something you can show your stakeholders, so they can visualize what your plan will look like. This is especially important in integrated planning.

Step #4: Presentation

Now that you’ve solidified your ideas within a visual presentation – it’s time to show them off. At All Points, many of our presentations carry a theme. This planning season, we’re thrilled to share with our clients a Blueprint theme as we lay the foundation for the first half of the year. Better known as idea generators in our agency, we shared a custom Blueprint, or fresh set of ideas, with our clients. These collaborative discussions with our clients included a thorough presentation of ideas that we outlined specifically for their franchise brands during the first six months of 2021.  However you’ve decided to design your presentation, the critical component is that it’s well thought-out, practiced, and that you have the energy to knock it out of the park. You’ve put time into the brainstorm, writing it out and coordinating the ideas, so now is not the time to phone it in. Back your ideas with energy and excitement to earn the trust of top company management or your clients. Most importantly, keep it a two-way street that’s open for feedback and collaboration.

The stage is set, and here at All Points, we’re ready to start the new year off stronger than ever before.

Jamie Izaks is the president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.