Sloan’s Ice Cream
Iconic South Florida Brand Begins Franchising
Objective: To attract qualified franchisee leads who have the financial and operational capabilities to own and operate Sloan’s Ice Cream shops.
Approach: To announce the iconic South Florida brand’s exciting emergence into franchising, All Points PR created an integrated public relations campaign blending national and franchise development publicity with social media.
All Points PR’s efforts highlighted:
- The brand’s consumer appeal
- Its colorful personality
- The culinary genius behind Sloan’s magic
Results: All Points PR hit the ground running with Sloan’s Ice Cream, crafting a hard-hitting press release and developing several media pitches, which helped secure press opportunities with the Palm Beach Post, Sun Sentinel, South Florida Business Journal, Athens Banner-Herald, Charleston Mercury, Franchise Times and more. As a result, these placements generated qualified franchisee leads in each targeted market, and several deals were completed.