Case Study: Huddle House
Objective: To expand Huddle House’s franchise footprint with qualified leads in markets targeted for growth through an integrated earned, owned and paid public relations strategy.
Approach: Huddle House has hundreds of locations in the southern United States and wanted to leverage its popularity and proven successes to grow into the northeastern United States, as well as many untapped small markets in its established territories. The brand was ready to strategically expand into these focused markets, but needed help connecting with prospective franchisees that fit the Huddle House qualifications.
Results: All Points PR’s targeted lead generation strategy was quickly successful, producing more than 125 qualified franchise leads out of the more than 3,000 leads generated. As a result, these leads led to 34 closed deals in markets such as Jacksonville, New Orleans and Baton Rouge, helping to lay the groundwork for what became the brand’s most prolific growth phase in more than a decade.