Earning Nation’s Trust as Tech Trends Expert
Objective: To enhance CMIT Solutions’ brand image nationally through an integrated social media and publicity campaign around trending technology topics.
Approach: CMIT Solutions is well known in the 150+ North American markets it serves, but the company wanted to be part of trending national technology stories. The brand was ready to be in the limelight, and needed help adjusting its messaging to extend beyond just its B2B audience – to the consumers as well.
All Points PR’s integrated plan included:
- Strategic national media relations, comprised of researching and developing timely messaging
- Targeted, trend-focused social media and graphic design
- Extensive media training for executive team members and franchise partners
The integrated efforts included focusing on topics such as mobile phone data security, which correlated perfectly with the nation’s news cycle. The topic provided an opportunity to enhance the brand’s visibility among national and local audiences. Objectives for the campaign were met, exceeding expected media results with an impressive collection of national print and online placements, as well as local TV segments.
Results: All Points’ targeted pitching was quickly successful – the brand saw several placements in extremely well-read national publications such as US Today, Forbes and Inc. Locally, All Points trained CMIT Solutions’ franchise partners to go on regional TV stations to discuss trending technology issues as well. Coupled with compelling social media and graphic design efforts, CMIT Solutions is positioned well in the public eye.