Case Study: Cinnaholic
Objective: Throughout 2018 and 2019, core objectives included driving awareness, trial, loyalty and revenues as part of each franchise location’s grand opening phase.
Approach: All Points PR crafted press releases to drive local market awareness and spread the word of Cinnaholic’s franchise growth, further highlighting the momentum of the brand. In turn, this outreach worked to support the grand opening of each location by generating awareness and excitement surrounding these events.
Results:All Points PR’s local market outreach earned a massive response from media outlets, with more than 110 placements in publications including Charlotte Magazine and Eater Houston, and all placements resulting in over 150,000,000 impressions. This news generated for Cinnaholic franchise openings magnifies the excitement surrounding the brand in the communities it serves, as well as its franchisee prospects.