Case Study: Allegra Marketing Print Mail
Objective: To support business goals for franchise members through strategic local market and national trade public relations.
Approach: All Points PR crafted press releases and byline articles to generate local market awareness and highlight the outstanding efforts and achievements of Allegra’s franchise network. Spreading the word of the brand’s success through media relations and franchisee award PR, All Points PR worked to elevate the brand’s awareness through local market outreach and pitching to leading trade publications.
Results: All Points PR’s media outreach efforts earned an incredible response, garnering more than 90 placements resulting in over 10,800,000 impressions for Allegra and its franchisees. These results continue to further enhance press coverage for Allegra’s franchise network and the brand as a whole, while press release writing and byline articles capture the momentum of the brand and establish thought leadership.