Case Studies – All Points PR

Vitality Bowls

All Points PR leveraged strategic media relations to generate publicity and consumer awareness around the debut of a fresh savory menu for Vitality Bowls.

Dave’s Hot Chicken

All Points PR utilized franchise development public relations to generate widespread national press exposure, tapped into LinkedIn to expand awareness and sent emails to the franchise candidate database to nurture leads and push them through the sales pipeline.

Allegra

All Points PR leveraged media relations, organic social media and email marketing strategies to encourage nonprofit administrators to submit an entry for the sweepstakes.

Spherion

All Points PR developed a national and local market PR strategy to share news of the sweepstakes campaign with major media outlets coast to coast, generating positive press and awareness for Spherion and its 200-plus offices across America.

Beyond Juicery + Eatery

All Points PR leveraged its media connections to generate publicity, coordinated successful advertising efforts and facilitated partnerships with local nonprofits and nearby businesses to generate awareness for the new Beyond Juicery + Eatery in Lakewood, Ohio.

Cicis

All Points PR developed a crisis plan for a potentially damaging news event. The plan included crafting statements for several audiences, including corporate employees, vendors, franchisees and their employees, customers, press and social media.

Junk King

All Points PR refreshed its annual Valentine’s Day campaign by introducing new, creative partnership marketing. Leveraging American Heart Month and Junk King’s existing relationship with the American Heart Association, for every item dumped from an ex at a Junk King truck, $1 was donated to the American Heart Association.

Wing It On!

All Points PR developed and executed a high-performing, integrated consumer campaign to bring awareness to the new menu item and drive sales.

Spherion

All Points PR designed an integrated campaign that sparked massive media results for the company’s simultaneous rebranding initiative and local virtual job fairs its offices held nationwide at the start of 2021.

Wetzel’s Pretzels

All Points PR developed and executed a multi-channel lead nurturing strategy that included a newsletter campaign, rewriting and designing the franchise lead automated drip campaign, an organic LinkedIn calendar aimed at engaging and educating leads and updating the company’s franchise sales presentations.

Pollo Campero

All Points PR designed a bilingual, multi-cultural franchise development campaign. The integrated approach included public relations, lead nurturing content marketing and digital advertising strategies to drive leads through the sales pipeline.

Wag N’ Wash

All Points PR’s integrated efforts blended consumer public relations to successfully generate press, a creative social media campaign that included informative social graphics and in-store print materials to educate customers on Wag N’ Wash’s Red Roses & Wet Noses promotion.

Young Rembrandts

All Points PR conducted local media outreach across the country to secure franchisees press coverage for their generous and thoughtful support of Lights On Afterschool. The annual event highlights the importance of after-school programs and the resources required to keep the lights on and the doors open.

Spherion

A strategic integrated campaign blended media relations, social media and content marketing to create awareness for Spherion as the nation’s leading staffing solutions provider.

iCode

All Points PR designed a franchise development digital and social media advertising program that has resulted in signed deals and hundreds of qualified franchise leads.

Taco John’s

All Points PR leveraged franchise development public relations, which included connecting with its close media contacts at press outlets across the country, to execute a strategy that created awareness with key audiences, earned credibility and generated franchise leads.