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We're All In

At All Points, we take pride in the behind-the-scenes work that helps our clients show up in a way that matters. Whether it’s industry rankings, innovation awards or national honors, we see each one as an opportunity to spotlight the impact our clients are making, ensuring it’s recognized and celebrated. Here are a few examples:

Spherion has set the standard in staffing and recruiting as the most awarded staffing franchise in America, earning a spot on Forbes’ 2025 list of America’s Best Recruiting and Temporary Staffing Firms for the fifth consecutive year. The brand was also included in the Entrepreneur 500—a streak that now spans over a decade—and named a Top 10 Staffing Company to Work For in 2025 by the World Staffing Awards.

Dave’s Hot Chicken is the talk of the town with meaningful recognition across several key platforms, including being named the Fast Casual #1 Top 100 Mover & Shaker, making it one of only two brands to earn the top spot more than once. Additionally, it received the Restaurant Leadership Conference Pacesetter Award, the Learning Awards Innovation in Learning Silver Award and a finalist nod for EY Entrepreneur of the Year Greater Los Angeles.

We know that supporting clients in achieving these accolades doesn’t just honor past successes, it also builds momentum for what’s next. While we have our pulse on upcoming awards and rankings, if there are accolades that are important to you and you’d like us to pursue them, please don’t hesitate to let us know.

 

The current landscape may feel uncertain, and franchise prospect conversations might be slower or more cautious—but that doesn’t mean momentum is lost. In fact, this is a key time to lean in. We’re seeing that timely communication, especially phone calls paired with quick, casual texts, helps move prospects forward and build stronger connections.

Tone, timing and consistency are also crucial. Leading with value in email subject lines and messages, then following up with a call within 24–48 hours, boosts re-engagement—even with cooler leads. The takeaway: fast, friendly, and frequent outreach that feels authentic is helping us break through the noise and foster real conversations.

  • Refresh content and calls-to-action across lead-nurturing materials to reflect the current mood while emphasizing long-term stability.
  • Build out messaging that reinforces brand strength, support systems and smart scalability for candidates evaluating multiple concepts.
  • Leverage PR wins, openings and testimonials to re-engage cold leads and highlight recent momentum.
  • Monitor shifts in behavior and lead quality to pivot quickly and refine communication in real time.
  • Collaborate with development teams on scripting and positioning that speaks directly to the mindset of today’s franchise prospect.
 

In today’s fast-paced environment, your brand’s reputation can be impacted in a moment. To meet the evolving needs of our clients, we’ve expanded our plans behind crisis communications to provide deeper, more specialized support when high-stakes issues arise.

Our enhanced crisis planning for you allows us to respond quickly, think strategically and manage more complex situations with the attention and care required. If a situation escalates to a Level 3 or Level 4 crisis, our new designated Crisis Response Team is equipped to guide messaging, stakeholder communication and media strategy with precision and calm.

Through the end of 2025, we will be offering this expanded level of PR at no additional charge to you. Beginning in 2026, we will be implementing this specialized team at a client-preferred rate. If you’d like to learn more about this service, please reach out directly to Jamie Izaks for additional details and next steps.

 
On the Road with Your Point People

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Stay in the Loop with All Points

We’ve heard from several of you that you’re interested in learning more about what we’re doing at our agency to grow and develop. For regular updates, follow along on social media and take a look at some of our recent contributions below:

Future-Proof Franchising SEO with AI in the Loop

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How Franchise Brands Can Maintain Trust in Unpredictable Times

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What Makes a Good Franchise Development Website?

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APPR Day in the Life: Featuring Our New River North Office

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Our passion, personal approach, and professionalism come together to create integrated PR solutions focused on powerful results.

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