Wing It On!

CASE STUDIES

Wing It On!

Case Study: Wing It On!

Objective: To drive sales and consumer awareness around Wing It On!’s ‘Wiches Wednesday promotion; to highlight the brand’s menu diversification and leadership position in the chicken category, leveraging earned publicity in national press and local media.

Approach: All Points PR executed an integrated, multi-layered campaign with public relations, social media, content marketing and paid advertising tactics to raise awareness and boost sales around the Wiches Wednesday promotion through multiple media channels.

Wing It On!

Results: 

    • 3K clicks on Facebook
    • 155K+ Facebook ad impressions
    • 422K+ press impressions
    • 13 influencer visits