CASE STUDIES

Wing It On!

Case Study: Wing It On!

Objective: To drive sales and consumer awareness around Wing It On!’s ‘Wiches Wednesday promotion; to highlight the brand’s menu diversification and leadership position in the chicken category, leveraging earned publicity in national press and local media.

Approach: All Points PR executed an integrated, multi-layered campaign with public relations, social media, content marketing and paid advertising tactics to raise awareness and boost sales around the Wiches Wednesday promotion through multiple media channels.

Results: 

• • 3K clicks on Facebook
  • 155K+ Facebook ad impressions
  • 422K+ press impressions
  • 13 influencer visits