Wing It On!
Case Study: Wing It On!
Objective: To raise awareness and drives sales of a new LTO.
Approach: All Points PR developed and executed a high-performing integrated consumer campaign to bring awareness to the new menu item and drive sales. The campaign strategy included and local market and regional consumer media relations, influencer partnerships, organic social media and a paid six-week digital marketing ad strategy in all Wing It On! markets.
- 27% increase in sales volume across all participating stores
- 25 press placements
- 9 influencer visits
- 3,000+ ad clicks