Wetzel’s Pretzels

CASE STUDIES

Wetzel’s Pretzels

Case Study: Wetzel’s Pretzels

Objective: To nurture existing Wetzel’s Pretzels franchise development leads with informative, engaging content that moves them through the sales funnel.

Approach: All Points PR developed and executed a multi-channel lead nurturing strategy that included a newsletter campaign, rewriting and designing the franchise lead automated drip campaign, an organic LinkedIn calendar aimed at engaging and educating leads and updating the company’s franchise sales presentations.

Wetzel's Pretzels

Results: 

    • 20%+ Email Open Rate
    • 31 Inquiries from First Email
    • 400+ New LinkedIn Followers
    • 14,000+ LinkedIn Impressions