Case Study: Wetzel’s Pretzels
Objective: To nurture existing Wetzel’s Pretzels franchise development leads with informative, engaging content that moves them through the sales funnel.
Approach: All Points PR developed and executed a multi-channel lead nurturing strategy that included a newsletter campaign, rewriting and designing the franchise lead automated drip campaign, an organic LinkedIn calendar aimed at engaging and educating leads and updating the company’s franchise sales presentations.
- 20%+ Email Open Rate
- 31 Inquiries from First Email
- 400+ New LinkedIn Followers
- 14,000+ LinkedIn Impressions