Case Study: Wetzel’s Pretzels
Objective: To increase awareness and drive leads towards the Wetzel’s Pretzels Food Trunk franchise opportunity through a direct presentation to qualified franchise candidates.
Approach: All Points PR created an eye-catching, informative sales presentation; designed a multi-layered communications strategy including email and social media to drive registrations; managed the registration process.
- 33.3% average email open rate
- 6.5% engagement rate on organic social
- 22.4% average email click rate
- Multiple deals signed as a result of the 15+ attendees