Going on six years, the All Points team holds an agency-wide seminar once a month that’s led either by a team member or an outside resource. The goal of these seminars is to empower others to share their skills and expertise to help the agency grow as a whole. Some months, topics focus on ideas related to PR, content marketing, digital advertising or social media, and other times, we focus on internal matters.
As we Power Up 2020, our January seminar focused on internal processes and systems. We pride ourselves on being an extension of our clients’ teams, and in order for us to do so, we have to have efficient programs in place.
We took an in-depth look at how our team members organize projects, communicate internally and how performance updates were delivered to clients. Led by Senior Director Bailey Hewitt, the agency gathered this month at an off-site location to dive into a full day of learning. During the seminar, we rolled out a new project management tool and refined other elements essential to how we serve our clients. Our team members also learned more about the social media platform TikTok, and how our clients can get involved.
As it can be difficult to set aside the time to focus on internal structure, it’s important to do as we continue to grow with our clients and develop new skills that help us stay creative and competitive. We look forward to implementing this tool and delivering more results.