Through our annual PRo Community Project, All Points offers pro-bono services to a Chicagoland non-profit. This year, we helped to generate awareness for &Rise, an organization that offers educational resources, counseling, support groups and coaching to help women rise above trauma, heal and flourish.
Smalls Sliders Case Study
To create and sustain a robust PR strategy that drives momentum for an emerging brand disrupting the restaurant industry.
Allegra Marketing Print Mail
To strengthen awareness and loyalty with Allegra Marketing Print Mail's targeted B2B customer base in local communities through an integrated PR and grassroots campaign.
To ignite and sustain a high-performing integrated public relations campaign that optimizes the opportunity behind the prominent Big Chicken franchise investment.
All Points successfully implemented a LinkedIn advertising strategy to generate high-quality leads.
All Points leveraged Bobby’s Burgers first franchise agreement to fuel awareness and drive qualified leads through a strategic, integrated PR campaign.
All Points PR created awareness to drive opening timeframe revenues for the location and the brand’s entrance into a new market.
To fuel strategic franchise development through an integrated lead generation approach with multiple brand awareness and conversion tactics.
To deploy a strategic integrated PR mix designed to target high-net-worth candidates; and nurture them through deal closing.
To ignite a powerful integrated lead generation and sales strategy that successfully closes franchise deals, only targeting qualified candidates.
Dave's Hot Chicken
To use the consistent flow of multi-unit franchise agreements as major PR pushes geared towards attracting additional qualified franchise investors.
Allegra Marketing Print Mail
Reinforce Allegra Marketing Print Mail as the trusted community marketing partner and raise awareness of its commitment to the local goodwill initiative.
All Points PR leveraged strategic media relations to generate publicity and consumer awareness around the debut of a fresh savory menu for Vitality Bowls.
Develop a national and local market PR strategy to share a sweepstakes campaign, generating positive press and awareness for Spherion's 200+ offices.
Wing It On!
APPR executed a multi-layered campaign with PR, social media, content marketing and paid advertising tactics to raise awareness and boost sales around the Wiches Wednesday promotion.
All Points created an eye-catching, informative sales presentation; designed a multi-layered communications strategy including email and social media to drive registrations.
Beyond Juicery + Eatery
All Points PR leveraged media connections to generate publicity and facilitate partnerships with local nonprofits and nearby businesses for their new location.
All Points PR created a crisis plan for a potentially harmful news incident, including statements for corporate employees, franchisees, customers, press, and social media.
All Points PR refreshed its annual Valentine’s Day campaign by introducing new, creative partnership marketing.
Perkins Restaurant & Bakery
All Points PR developed a targeted media relations strategy to announce Perkins' new innovative virtual bakery with franchise and restaurant trade publications.
All Points PR designed a bilingual, multi-cultural franchise development campaign. The integrated approach included public relations, lead nurturing content marketing and digital advertising strategies to drive leads through the sales pipeline.
All Points PR blended media relations, social media and content marketing to create awareness for Spherion as the nation's leading staffing solutions provider.
Wag N' Wash
All Points PR’s integrated efforts blended consumer public relations to successfully generate press, a creative social media campaign that included informative social graphics and in-store print materials to educate customers on Wag N’ Wash’s Red Roses & Wet Noses promotion.
All Points PR developed and executed a multi-channel lead nurturing strategy, including a newsletter campaign, rewriting and designing the franchise lead automated drip campaign, an organic LinkedIn calendar aimed at engaging and educating leads and updating their franchise sales presentations.
Wing It On
Focused on creating awareness and driving sales, All Points PR developed and executed a high performing, integrated campaign, including local market and regional consumer media relations, influencer partnerships, organic social media and a six-week digital marketing ad strategy.
All Points PR conducted local media outreach across the country to secure franchisees press coverage for their generous and thoughtful support of Lights On Afterschool.
All Points PR designed an integrated campaign that sparked massive media results for the company’s simultaneous rebranding initiative and local virtual job fairs.
All Points PR designed a franchise development digital and social media advertising program that has resulted in signed deals and hundreds of qualified franchise leads.
Generate awareness for the Jabz Franchise Showcase, drive and nurture quality leads through social media and content marketing and sign agreements for new markets.
Increase the Slim Chickens franchise development pipeline with qualified, multi-unit franchise candidates through an integrated lead generation strategy.
Huddle House + Perkins Restaurant & Bakery
Increase sales by raising awareness of the “Market” initiative at Huddle House and Perkins locations in need of additional revenue during the beginning of the pandemic.
Drive customer loyalty through an integrated campaign that invited fans to express their gratitude for essential workers, thus creating positive messaging around the brand during the COVID-19 pandemic
Wing It On!
All Points increased brand awareness in a new region/state for Wing It On! to drive sales throughout the grand opening timeframe.
Raise awareness and drive sales for Screenmobile locally and nationally as the country’s leader in screen related products.
To increase awareness and drive lead generation for the Taco John’s franchise opportunity with relevant, qualified franchisee prospects through exposure in targeted trade media and with local press in growth markets.
To support business goals for franchise members through strategic local market and national trade public relations.
Throughout 2018 and 2019, core objectives included driving awareness, trial, loyalty and revenues as part of each franchise location’s grand opening phase.
Tough Mudder Bootcamp
To strategically launch Tough Mudder Bootcamp’s franchise growth plans as well as to generate awareness and quality franchise leads.
Yang's Braised Chicken Rice
All Points PR led an integrated PR campaign that boldly announces the arrival of Yang’s Braised Chicken Rice to the United States.
MY SALON Suite
To create franchise sales messaging with a strong value proposition for MY SALON Suite that delivered authentic brand differentiators to franchise prospects and brokers through the integration of public relations, paid & organic social media and content marketing.
To grab the attention of local and national media in a colorful, creative and unconventional way to build powerful awareness for the Junk King brand.
To support business objectives/profitability goals for franchise members through strategic local market public relations.
All Points PR’s targeted lead generation strategy was quickly successful, producing more than 125 qualified franchise leads out of the more than 3,000 leads generated.
All Points PR’s focused public relations efforts resulted in more than 100 million media impressions.
All Points PR’s targeted lead generation strategy was quickly successful, producing qualified leads less than an hour after the LinkedIn and Facebook ads launched.
All Points PR delivered more than 209 million total media impressions and 270 total press placements.
All Points coordinated a targeted campaign for the Austin market to highlight the Children's Lighthouse compelling franchise investment opportunity to a clearly defined audience.
All Points enhanced CMIT Solutions' brand image nationally through an integrated social media and publicity campaign around trending technology topics
All Points' earned, owned and paid media strategy strongly positioned the Potbelly Sandwich Shop franchise footprint with qualified leads.
Sloan's Ice Cream
All Points designed a campaign that created a buzz in targeted growth markets, focusing on regions where demographics matched the Sloan's franchising plans.
All Points PR’s focused public relations efforts resulted in more than 100 million media impressions to generate qualified franchise leads for Kona Ice.
All Points designed a comprehensive PR strategy that initially announced la Madeline Country French Café’s foray into franchising.
Little Caesars Pizza
All Points targeted pitching generated awareness to drive franchise leads own small, targeted markets for popular pizza franchise Little Caesars Pizza.
Great American Deals
The most qualified franchisee leads Great American Deals received in its first few years of franchising came from All Points PR’s integrated approach.
All Points PR supported new franchisees with grand opening PR campaigns that generate local market awareness and spur initial sales for the futuristic photo booth brand.