Tag Archives: recovery

All Points PR Launches COVID-19 Resource Center

All Points PR Launches COVID-19 Resource Center

At All Points PR, we pride ourselves on being a true extension of our clients, taking the lead on proactive development and execution of integrated public relations strategies. This sentiment is now more important than ever as we navigate these rapidly-changing times.

Over the last few weeks, our team has channeled our focus on supporting clients through the COVID-19 pandemic, from preparing initial closing statements to communicating health and safety precautions for reopening. We recently launched a COVID-19 Resource Center to house these efforts.

We invite you to learn more about our approach and how we will continue to guide our clients – now and in all the better days ahead. Click here to visit the resource center, and be sure to check out the examples for press, social media, design and more.

No matter what stage of the pandemic our clients are currently facing, they’re not alone. Our team continues to provide the integrated public relations support needed to effectively reach and foster strong relationships with franchisees, franchise prospects, customers, employees and the press. We’re all in this together.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.

President’s Point: The Four-Stage Integrated PR Strategy for Brands Maneuvering Social Distancing and Stay-At-Home Orders

President’s Point: The Four-Stage Integrated PR Strategy for Brands Maneuvering Social Distancing and Stay-At-Home Orders

We’ve all adjusted several aspects of our businesses due to COVID-19. However, we must remain proactive about planning for a return to normalcy. Yet, brands have several considerations to make along that journey to life as we knew it. At All Points PR, we’ve created a path for an integrated strategy that takes shape in four phases: 1. Stay-at-home strictly enforced; 2. The start of markets reopening; 3. A more consistent nationwide opening; 4. Life as normal. We’ve now entered a critical period where stay-at-home orders are either being extended, or plans are being set forth toward lifting them.

We’ve noted the four stages of integrated public relations execution in the guide below as stay-at-home orders progress toward ending, both on the consumer and the franchise development sides. Right now, many of us are between Stages 1 and 3. Whether stay-at-home orders are still effectively in place in your area or they’re beginning to lift, there’s no time like now to plan for what’s ahead.

While we’re all navigating uncharted waters, it’s clear that there are certain business practices we’ve developed and fine-tuned for years that are key in maintaining good relationships with customers and potential franchisees during this crisis. We’re looking forward to all of us entering Stage 4, but what we do now will set us up for success in the future.

Check out our four-stage guide to integrated PR through the end of stay-at-home orders and beyond. And, remember – we’re all in this together.


Jamie Izaks is the president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.