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Director’s Digest: Powering Up for IFA 2020

Director’s Digest: Powering Up for IFA 2020

IFA 2020 is just moments away, and several members of the All Points team, including myself, are eagerly gearing up for the most exciting time of the year in the franchising industry. I’m especially excited to be surrounded by the contagious and electrifying energy that the IFA Convention brings.

Our team is looking forward to the opportunity to meet with existing clients face-to-face, as well as network with potential clients who could benefit from our services. While we hold weekly calls and stay in close contact with our clients, we don’t always have that personal touch point. Meeting and catching up with our clients in person allows us to better understand their backgrounds, motivations and personal lives. A chance to connect on that level, whether it’s with an existing or potential client, is absolutely priceless!

We introduced our new agency-wide campaign this year, “Power Up,” that really reflects our charge and mission to take our clients’ franchise presence to the next level through integrated public relations, social media, digital and content marketing. Our team has been working hard on this campaign for months, and we’ve enjoyed watching it come to life digitally and through print. But, the biggest moment will surely be when all of the marketing elements come together at the IFA.

We’re also excited to host our clients at some fun events and have the opportunity to network and meet with other industry leaders and influencers. The networking, professional learnings and time to sit down during the sessions will certainly provide us with an even stronger pulse on the franchising industry.

If you’re headed to IFA, get lots of sleep – you’re going to need to be amped and well rested for these next four days! We’ll see you at IFA 2020 in Orlando.

Gautier Lemyze-Young is a Director at All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.