Tag Archives: COVID-19

All Points PR Prepares for Safe Return to the Office During June Seminar

All Points PR Prepares for Safe Return to the Office During June Seminar

All Points PR is back in office!

As a world and as an office, we’re all learning how to embrace change. Our June seminar, led virtually via Zoom by COO & Executive Vice President Lauren Izaks on Friday, June 5, provided in-depth information to our team on reopening procedures and in-office safety measures.

Though we’re all facing a new normal, this seminar was an important time for our team to gather and reinforce our mission of persistence. It offered space for us to ask and address questions, align on expectations and share each other’s excitement for a safe return. We’ve found a silver lining in all of the lessons learned over these past few weeks, from mastering our FaceTime and Zoom skills to the power of teamwork and perseverance during challenging times. These lessons will certainly be embraced as we all make this new transition.

It’s been great having members of the team return to the office over the past week, and we look forward to officially welcoming the full team back on Monday, June 22.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office and stay up-to-date on our latest seminars.

All Points PR Launches COVID-19 Resource Center

All Points PR Launches COVID-19 Resource Center

At All Points PR, we pride ourselves on being a true extension of our clients, taking the lead on proactive development and execution of integrated public relations strategies. This sentiment is now more important than ever as we navigate these rapidly-changing times.

Over the last few weeks, our team has channeled our focus on supporting clients through the COVID-19 pandemic, from preparing initial closing statements to communicating health and safety precautions for reopening. We recently launched a COVID-19 Resource Center to house these efforts.

We invite you to learn more about our approach and how we will continue to guide our clients – now and in all the better days ahead. Click here to visit the resource center, and be sure to check out the examples for press, social media, design and more.

No matter what stage of the pandemic our clients are currently facing, they’re not alone. Our team continues to provide the integrated public relations support needed to effectively reach and foster strong relationships with franchisees, franchise prospects, customers, employees and the press. We’re all in this together.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.

President’s Point: The Four-Stage Integrated PR Strategy for Brands Maneuvering Social Distancing and Stay-At-Home Orders

President’s Point: The Four-Stage Integrated PR Strategy for Brands Maneuvering Social Distancing and Stay-At-Home Orders

We’ve all adjusted several aspects of our businesses due to COVID-19. However, we must remain proactive about planning for a return to normalcy. Yet, brands have several considerations to make along that journey to life as we knew it. At All Points PR, we’ve created a path for an integrated strategy that takes shape in four phases: 1. Stay-at-home strictly enforced; 2. The start of markets reopening; 3. A more consistent nationwide opening; 4. Life as normal. We’ve now entered a critical period where stay-at-home orders are either being extended, or plans are being set forth toward lifting them.

We’ve noted the four stages of integrated public relations execution in the guide below as stay-at-home orders progress toward ending, both on the consumer and the franchise development sides. Right now, many of us are between Stages 1 and 3. Whether stay-at-home orders are still effectively in place in your area or they’re beginning to lift, there’s no time like now to plan for what’s ahead.

While we’re all navigating uncharted waters, it’s clear that there are certain business practices we’ve developed and fine-tuned for years that are key in maintaining good relationships with customers and potential franchisees during this crisis. We’re looking forward to all of us entering Stage 4, but what we do now will set us up for success in the future.

Check out our four-stage guide to integrated PR through the end of stay-at-home orders and beyond. And, remember – we’re all in this together.

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Jamie Izaks is the president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.