Spherion

CASE STUDIES

Spherion

Case Study: Spherion

Objective: : To increase candidate recruitment and retention efforts for Spherion’s franchisees and position Spherion Staffing as the go-to source for local businesses’ staffing needs.

Approach:All Points PR developed a national and local market PR strategy to share news of the sweepstakes campaign with major media outlets coast to coast, generating positive press and awareness for Spherion and its 200-plus offices across America.

Results: 

    • 37.5% increase in # of weekly press placements
    • 25 media placements
    • 8M+ media impressions
    • 15K+ jobs filled