Case Study: Spherion
Objective: : To increase candidate recruitment and retention efforts for Spherion’s franchisees and position Spherion Staffing as the go-to source for local businesses’ staffing needs.
Approach:All Points PR developed a national and local market PR strategy to share news of the sweepstakes campaign with major media outlets coast to coast, generating positive press and awareness for Spherion and its 200-plus offices across America.
- 37.5% increase in # of weekly press placements
- 25 media placements
- 8M+ media impressions
- 15K+ jobs filled