Case Study: Screenmobile
Objective: To raise awareness and drive sales for Screenmobile locally and nationally as the country’s leader in screen related products.
Approach: The company’s popular pet product was leveraged to design a creative integrated PR campaign. The strategy linked America’s love for pets to Screenmobile’s status as the nation’s leader in screen products and repair. A social media contest promoted through television news publicity, paid social media boosting, digital contest submission platforms and online customer lead forms drove the strong results.
- 66,214 impressions
- 1,952 link clicks
- $333.58 spent