Pollo Campero

CASE STUDIES

Pollo Campero

Case Study: Pollo Campero

Objective: To ignite lead generation with qualified candidates and build awareness for the franchise opportunity through an integrated strategy.

Approach: All Points PR designed a bilingual, multi-cultural franchise development campaign. The integrated approach included public relations, lead nurturing content marketing and digital advertising strategies to drive leads through the sales pipeline.

Pollo Campero

Results: 

    • 331+ Leads Generated
    • 30,170 Clicks to Franchise Site
    • 616,934 Impressions Generated on Facebook
    • 4.05 Million Press Impressions in 2020