Case Study: Pollo Campero
Objective: To ignite lead generation with qualified candidates and build awareness for the franchise opportunity through an integrated strategy.
Approach: All Points PR designed a bilingual, multi-cultural franchise development campaign. The integrated approach included public relations, lead nurturing content marketing and digital advertising strategies to drive leads through the sales pipeline.
- 331+ Leads Generated
- 30,170 Clicks to Franchise Site
- 616,934 Impressions Generated on Facebook
- 4.05 Million Press Impressions in 2020