Case Study: Perkins
Objective: To raise franchise and restaurant industry awareness around Perkins Restaurant and Bakery’s new Bakery by Perkins online platform through a targeted media relations strategy.
Approach: All Points PR developed a targeted media relations strategy for Perkins to announce its new innovative virtual bakery with franchise and restaurant trade publications. The team adapted client messaging to effectively personalize the story to each reporter’s beat, resulting in coverage online and posts on reporters’ Twitter feeds.
- 5 trade press placements
- 19K+ Twitter impressions
- 886K+ press impressions