Dave’s Hot Chicken

CASE STUDIES

Dave’s Hot Chicken

Case Study: Dave’s Hot Chicken

Objective: To use the consistent flow of multi-unit franchise agreements as major PR pushes geared towards attracting additional qualified restaurant franchise investors.

Approach: All Points PR utilized franchise development public relations to generate widespread national press exposure, tapped into LinkedIn to expand awareness and sent emails to the franchise candidate database to nurture leads and push them through the sales pipeline.

Results: 

    • 87k+ organic social impressions
    • 128 press placements
    • 600+ franchise units signed since ’19
    • 56M+ press impressions