Case Study: Junk King
Objective: To increase brand awareness in primary markets and nationally, Junk King put the Dump Truck head-to-head with Lovestruck while introducing a giveback component.
Approach: All Points PR refreshed its annual Valentine’s Day campaign by introducing new, creative partnership marketing. Leveraging American Heart Month and Junk King’s existing relationship with the American Heart Association, for every item dumped from an ex at a Junk King truck, $1 was donated to the American Heart Association. And, for every couple who shared a photo of themselves with the hashtag #JKLovestruck, $1 was also donated to the American Heart Association. A dedicated social media calendar, partnership letters, customer emails, flyers, truck banners and landing pages were created.
- 333M+ Online Readership
- 350K+ TV Viewers
- 25+ Media Placements
- 143K+ Social Media Users Reached
- 3.4K+ Total Reactions, Clicks & Shares
- 1,800 Ex’s Items Were Dumped