Case Study: Cicis
Objective: To provide timely, effective communication for the Cicis brand while upholding its brand standards and commitment to excellence.
Approach: All Points PR developed a crisis plan for a potentially damaging news event. The plan included crafting statements for several audiences, including corporate employees, vendors, franchisees and their employees, customers, press and social media. All Points PR managed all inquiries from press and consumers, while also coordinating positive press opportunities.
- #1 Sales Day Systemwide After Press Release Posting
- 112 Press Postings
- 119M+ Potential Audience