All Points PR secured national coverage with Insider for client Wag N’ Wash Natural Food & Bakery. The article featured advice from a groomer at Wag N’ Wash in Castle Rock, CO, who shared more on what pet owners need to groom their dogs at home. Coverage ran online.
All Points PR landed press coverage with the Daily Herald for client Homewatch CareGivers, which spread the word on the launch of the Healthy Partners program at Homewatch CareGivers of Naperville. The program is designed to provide resources to those who need them most during the COVID-19 pandemic. Coverage ran online.
All Points PR coordinated press coverage for Garbanzo Mediterranean Fresh. The article featured multi-unit franchisee Lee Kleiner, who expanded on how COVID-19 has affected business, how the franchisor is supporting its franchisees and how they’re working with employees and customers. Coverage ran online.
All Points PR secured a TV segment with AZ Daily Mix for client Daily Jam. The segment featured President Berekk Blackwell and Director of Brand Development & Training Allison Taylor, who discussed new safety precautions in the Tempe restaurant, the reopening, delivery and takeout options and more. Coverage ran online.
All Points PR landed trade coverage with Retail & Restaurant Facility Business for client Slim Chickens. The publication covered the franchise’s recent signed agreement, which will take the concept to Alabama for the first time. Coverage ran online.
All Points PR coordinated press coverage with Phoenix New Times for client Daily Jam, which shared word of the reopening of its downtown Tempe location’s dining area. Coverage ran online.
All Points PR is back in office!
As a world and as an office, we’re all learning how to embrace change. Our June seminar, led virtually via Zoom by COO & Executive Vice President Lauren Izaks on Friday, June 5, provided in-depth information to our team on reopening procedures and in-office safety measures.
Though we’re all facing a new normal, this seminar was an important time for our team to gather and reinforce our mission of persistence. It offered space for us to ask and address questions, align on expectations and share each other’s excitement for a safe return. We’ve found a silver lining in all of the lessons learned over these past few weeks, from mastering our FaceTime and Zoom skills to the power of teamwork and perseverance during challenging times. These lessons will certainly be embraced as we all make this new transition.
It’s been great having members of the team return to the office over the past week, and we look forward to officially welcoming the full team back on Monday, June 22.
The All Points PR team recently welcomed professional speaker Anne Bonney to lead our monthly seminar on Monday, May 18, entitled: “Ignite Your Team: Leadership and Collaboration Summit.”
Anne specializes in delivering “engaging, inspiring and educational programs igniting the courage in audiences to embrace the discomfort of change, effective communication and presenting.” She connected with the team over multiple sessions via Zoom and led interactive discussions on leadership, effective communication and conducting virtual meetings and presentations.
The global COVID-19 pandemic has certainly redefined the way in which we work and communicate with one another, a change that many professionals around the world needed to adapt to very quickly. Anne shared a variety of tips and tricks to consider as we work remotely and practice social distancing, many of which focused on leading team meetings, conference calls and presentations virtually. She demonstrated several functions we can leverage via Zoom, such as polls, chat messages and screen annotating. Anne also expanded on ways in which we can reframe our approach to communicating with one another to effectively convey our thoughts and ideas.
We’d like to extend a huge thank you to Anne for spending the day with the APPR team and leading such a spirited discussion on leadership and collaboration. Our team looks forward to implementing these learnings through our work, remotely and when we’re back in action inside the office.
At All Points PR, we pride ourselves on being a true extension of our clients, taking the lead on proactive development and execution of integrated public relations strategies. This sentiment is now more important than ever as we navigate these rapidly-changing times.
Over the last few weeks, our team has channeled our focus on supporting clients through the COVID-19 pandemic, from preparing initial closing statements to communicating health and safety precautions for reopening. We recently launched a COVID-19 Resource Center to house these efforts.
We invite you to learn more about our approach and how we will continue to guide our clients – now and in all the better days ahead. Click here to visit the resource center, and be sure to check out the examples for press, social media, design and more.
No matter what stage of the pandemic our clients are currently facing, they’re not alone. Our team continues to provide the integrated public relations support needed to effectively reach and foster strong relationships with franchisees, franchise prospects, customers, employees and the press. We’re all in this together.
All Points PR landed trade coverage with Franchise Times for client Jabz Fitness. The publication featured the franchise’s President Danielle Scott, who expanded on the franchise team’s growth plans and strategy. Coverage ran online and in print.
All Points PR coordinated trade coverage with Food Truck Operator for client Slim Chickens. The outlet featured a Q&A with the operator of a Slim Chickens food truck that operates in Aurora, CO. Coverage ran online.
All Points PR secured press coverage with The Hernando Sun for client Spherion. The article featured the insights of local License Owner Teri Nichols, who weighed in on the impact of COVID-19 on business owners, workers and job seekers. Coverage ran in print.
article shared by Danielle Scott, president of Jabz, who expanded on the franchise’s shift to virtual classes during the COVID-19 crisis. Coverage ran online.
All Points PR landed an Instagram feature with influencer Diana Brandt (@azfoodie) for client Daily Jam. The influencer took to the social media channel to share a photo of a charcuterie board that she crafted with the franchise’s Brunch From Home (BFH) Bundle. The photo was shared with nearly 100,000 followers.
All Points PR coordinated trade coverage with Club Industry for client MADabolic. The outlet featured an article shared by Finley Funsten, MADabolic Charlotte co-owner and general manager, who expanded on the franchise’s shift to equipment rentals and online fitness classes during the COVID-19 shutdown. Coverage ran online.
All Points PR secured trade coverage with Franchising USA for client Slim Chickens. The publication shared word of the franchise breaking into the Alabama market in 2020, with the first location slated to open in Q4. Coverage ran online.
On Thursday, April 30, The All Points PR team hosted its first-ever virtual seminar via Zoom, led by COO and Executive Vice President Lauren Izaks and President Jamie Izaks.
Jamie kicked off the seminar by diving into some of the positives we’ve shared as a team so far this year. This reflection included our growth as an agency and the strategic planning we’ve implemented with our clients, from the beginning of Q1 to navigating the current COVID-19 pandemic.
Lauren then took the virtual stage to cover a variety of topics related to working from home, returning to the office and keeping our mental and physical health top of mind. While the uncertainty of this time can be overwhelming, Lauren offered a variety of tips and tricks addressing these areas, as well as ways to keep ourselves grounded. Complete with a demo of the “box breathing” technique, she provided plenty of thoughtful insights on managing our work, health and wellness. Ultimately, we were reminded of the importance of staying focused and channeling our energy toward situations that we can control.
Although the team couldn’t be together physically for the April seminar due to social distancing, it was an essential time for us all to gather and reflect on the impact of the current situation at hand. It’s critical that we remain positive, continue to work together as a team and keep pushing forward, both personally and professionally. Thank you to Lauren and Jamie for hosting such a great seminar, and we look forward to all that’s in store for the next one!
All Points PR landed press coverage with Sanford Herald for client Junk King. The newspaper covered how the junk removal franchise has adapted to changing times in the COVID-19 pandemic, highlighting the precautions Junk King has taken to continue providing its services. Coverage ran online and in print.
All Points PR secured press coverage with Cambridge Times for client City Wide. The coverage shared more about local owner Mark MacGregor, who partnered with local food banks to give back to the community. Coverage ran online.
All Points PR landed trade coverage with Franchise Times for client Cruise Planners. The publication featured quotes from Cruise Planners founder Michelle Fee, who expanded on how the travel planning franchise is shifting its brand’s marketing focus during these unprecedented times. Coverage ran online.
All Points PR coordinated press coverage with the Houston Chronicle for client Junk King. The article shared more about how the franchise is implementing contactless junk removal to keep customers and crew members safe during the COVID-19 pandemic. Coverage ran online.
All Points PR landed a TV segment with News 3 Las Vegas for client CMIT Solutions. The segment featured local owner Dale Laizure, who shared ways for people to protect themselves from COVID-19 scams. Coverage ran on air and online.
All Points PR coordinated trade coverage with QSR magazine for Slim Chickens. The coverage shared word of the franchise’s announcement of its first location in Alabama, which is slated to open in the fourth quarter of 2020. Coverage ran online.
All Points PR secured press coverage with Danbury Daily Voice for client Junk King. The coverage featured local franchisee Tom McCabe, who partnered with Hillside Food Outreach to help deliver groceries to those in need during the COVID-19 pandemic. Coverage ran online.
Due to circumstances regarding COVID-19 and social distancing, the Northern Illinois Franchise Association (NIFA) hosted its first-ever virtual event over Zoom on Wednesday, April 29: “How to Come Out of the Gate Strong and With the Right Approach.”
The virtual event, sponsored by All Points Public Relations and Marks & Klein, featured several presentations led by distinguished franchisee and franchisor leaders and vendor partners to encourage proactive planning for the future. An audience Q&A followed the presentations.
This event enabled professionals in the franchising industry throughout the Chicagoland area and beyond to share ideas and gain insight on how to recover, rebuild and reenergize in the wake of these global economic changes. There has never been a more important time to plan for success.
We’d like to extend a huge thank you to those who could attend and to all of our presenters who made this event possible. Their insights fueled a valuable discussion on the challenges and opportunities facing the franchising industry amidst the COVID-19 pandemic. Please see below to review the order of presenters, their roles and the topics covered:
- Samuel Stanovich, Area Representative and Franchisee, Firehouse Subs: “Franchisee Support and Real Estate Opportunities”
- Ken McAllister, President and Founder, MY SALON Suite: “How to Get the Customer Back”
- Meg Schmitz, Senior Franchise Consultant: “Networking & Career Moves”
- Patrick Lucas, Director, BMO Harris Bank: “Working with Your Banking Partner During the Pandemic”
- Bailey Hewitt, Senior Director, and JoeyLauren Jiracek, Senior Account Lead, All Points Public Relations: “Lead Generation”
- Peter Block, Executive Vice President, Colliers International: “How Has This Changed the Real Estate Market?”
If you didn’t get a chance to attend the virtual event, or you would like to listen to the presentations and Q&A again, click here to download the video recording. You can also download the presentation slide deck that was shared by clicking here.
We remain optimistic about the better days ahead, and will continue to share our knowledge and proactively plan for the future. We encourage you to stay connected through the NIFA LinkedIn group, and be on the lookout for future events.
Visit www.northernilfranchise.org for more information about the organization.
Leading Educational Child Care School to Open Fall of 2020
HOUSTON – Childrens Lighthouse Early Learning Schools℠, widely recognized as the leading values-based, early learning school in the United States, announced today that it will open the 21st Childrens Lighthouse location in the Houston area at 2109 W 34th St. Childrens Lighthouse of Oak Forest is owned by Alexis Legg and is scheduled to open in the fall of 2020.
The demand is growing for educational child care in the area, and more than ever, parents are putting a high priority on placing their children in an engaging environment where fun and learning come together. Childrens Lighthouse Early Learning Schools℠ are safe and secure environments that give parents peace of mind with online links to rooms, computerized building entry, security monitoring and transportation to and from area elementary schools.
“As a mother of two, I struggled to find a school that I felt comfortable bringing my children to and knew other families in the area felt similarly,” said Alexis. “When I came across Childrens Lighthouse, it felt like the perfect fit. I look forward to bringing a safe, educational and dependable option to our neighbors in Oak Forest.”
This is the first Childrens Lighthouse location for Legg, but with an extensive background in education, she plans to expand with the brand and looks forward to combining her passion and talents to grow healthy brains, bodies and best behaviors in Oak Forest. While earning her bachelor’s degree in Hospitality Management from the University of Houston, Alexis worked at an early learning school near the campus. After graduating, she went on to teach K-5 at public and private schools for 10 years while mentoring and coaching other teachers. Legg also spent time living and teaching in Dubai while earning a master’s degree in Education from The American University in Dubai. Most recently, she worked for Spring Branch Independent School District writing curriculum and training teachers.
As the first two-story Childrens Lighthouse Early Learning School℠, Childrens Lighthouse Oak Forest will provide ample space for children to learn in classroom and group settings, while also offering extensive play areas both inside and out. An on-site kitchen will offer healthy meals and snacks daily for students. Childrens Lighthouse serves families with children six weeks to 12 years old. In addition to educational child care during traditional school hours, highly interactive after-school programs and summer camps are also available.
With experienced early learning guiding the company’s operations, Childrens Lighthouse has embedded its proprietary Lighthouse C.A.R.E.S.℠ curriculum into its programming at all existing and upcoming schools. The integrated learning strategies of Lighthouse C.A.R.E.S.℠ focus on students’ intellectual development, social and emotional growth, active learning through hands-on lessons and embedded content that emphasizes the fundamental basics of phonics, reading, math, science and social studies.
Childrens Lighthouse is on a rapid ascent to the top of the educational childcare industry, and franchise investors are taking notice. Along with the forthcoming school in Oak Forest, 25 new Childrens Lighthouse Learning Schools℠ are in development or under construction, preparing to join the 50 that are already operating.
“We are growing into new areas with talented individuals such as Alexis, who share our passion for community, nurturing care and education,” said Michael Brown, president of Childrens Lighthouse Early Learning Schools℠. “We couldn’t be happier about adding an early learning school in Oak Forest and doing so with such a gifted educator. Childrens Lighthouse has a bright future in the region.”
Launched 23 years ago, Childrens Lighthouse provides entrepreneurs with the opportunity to open in attractive metropolitan areas. Ownership in a Childrens Lighthouse franchise includes a full suite of support services, including site selection, financing guidance, construction administration and grand opening marketing best practices. Childrens Lighthouse’s initial and ongoing training and support is led by an experienced team of educational childcare veterans, providing the franchise owner invaluable insight and leadership for the entire life of the franchise.
To learn more about Childrens Lighthouse in Oak Forest, contact Alexis Legg at Alexis@childrenslighthouse.com or visit https://www.facebook.com/CLOakForest/ or https://childrenslighthouse.com/oakforest.
ABOUT CHILDRENS LIGHTHOUSE FRANCHISE COMPANY
Established in Ft. Worth, Texas in 1995, Childrens Lighthouse Early Learning Schools℠ are among the leaders in providing value-based early education. Currently, Childrens Lighthouse Franchise Company has 50 franchised schools in operation and 30 additional franchised locations in the development pipeline. Childrens Lighthouse Early Learning Schools℠ have been named a “Best Places to Work” by the Dallas and San Antonio Business Journals and Childrens Lighthouse Franchise Company has received the “Franchise 500” designation by Entrepreneur magazine due to its stability, financial strength and growth.
For more information about Childrens Lighthouse Early Learning Schools℠, visit www.childrenslighthouse.com.
We’ve all adjusted several aspects of our businesses due to COVID-19. However, we must remain proactive about planning for a return to normalcy. Yet, brands have several considerations to make along that journey to life as we knew it. At All Points PR, we’ve created a path for an integrated strategy that takes shape in four phases: 1. Stay-at-home strictly enforced; 2. The start of markets reopening; 3. A more consistent nationwide opening; 4. Life as normal. We’ve now entered a critical period where stay-at-home orders are either being extended, or plans are being set forth toward lifting them.
We’ve noted the four stages of integrated public relations execution in the guide below as stay-at-home orders progress toward ending, both on the consumer and the franchise development sides. Right now, many of us are between Stages 1 and 3. Whether stay-at-home orders are still effectively in place in your area or they’re beginning to lift, there’s no time like now to plan for what’s ahead.
While we’re all navigating uncharted waters, it’s clear that there are certain business practices we’ve developed and fine-tuned for years that are key in maintaining good relationships with customers and potential franchisees during this crisis. We’re looking forward to all of us entering Stage 4, but what we do now will set us up for success in the future.
Check out our four-stage guide to integrated PR through the end of stay-at-home orders and beyond. And, remember – we’re all in this together.
At All Points PR, we’re passionate about integrated public relations, but we’re also passionate about our commitment to corporate social responsibility. We strive to do our part to help the communities in which we live and work with our philanthropic and volunteer efforts, which is most noticeably achieved through our quarterly Positive Impact program.
In these unprecedented times, we looked for a unique way to keep our Positive Impact program going strong. We decided to create the All Points Positive Impact Activity Booklet to share with friends, family, neighbors and the community. Our team compiled our favorite kids activities, at home tips and checklists, recipes, exercises and brain games into one activity booklet for all ages to stay entertained and motivated during their time at home.
In total, we printed and donated 125 copies to Elevate Care nursing home and 150 copies to the Weinberg Community for Senior Living. Our team also hand delivered another 100 copies to families with small children and elderly neighbors. And, we’re pleased to share the digital version with you! Feel free to download your own copy of the booklet here, and be sure to check out some more photos from our team’s deliveries here.
We understand that these are difficult times, but we remain optimistic about the better days ahead. With these activities, our team hopes to put a smile on everyone’s faces and encourage some much-needed fun. Whether you’re looking for puzzles for your next game night or a recipe or workout that the whole family can enjoy together, the All Points Positive Impact Activity Booklet has you covered. Stay safe and enjoy!
Local Gym Says Thank You to Local Heroes on the Frontline
SPOKANE, Wash. and Portland, Ore. – MÜV Fitness (MÜV) is rising to the occasion to be there for the community members who have selflessly put themselves on the frontline as part of the local response to the COVID-19 pandemic.
As a community ally, MÜV has always aligned itself with charities and local non-profit organizations, and now it is coming to the aid of hospital workers and first responders who are giving of themselves tirelessly to care for coronavirus patients.
To continue their goodwill efforts, seven MUV locations in Spokane and Portland are offering free one-year memberships to these community members on the frontline. In addition, to opening up the opportunity to individuals that are not yet members, if a current member is on the frontline, he or she can pay the free one-year membership forward to a family member. While gyms remain closed currently, all individuals interested in obtaining the free membership can visit: https://www.muvfitness.com/first-responders-membership/.
On the web page, MÜV is taking contact information. Once the gyms are open, individuals that would like to redeem the membership can visit the gym and show proof of their employment. Registration for membership will be completed onsite.
The following individuals on the frontline from first responder and medical fields are eligible:
- Local hospital workers
- Medical center employees
- First responders
“There is no way to fully express our appreciation for the first responders, medical professionals and hospital workers who put themselves at risk every day,” said Jeff Carlson, partner at MÜV Fitness. “We want to take care of our community just as much as they take care of us.”
The brand wants to say thank you through providing health and wellness options as both the physical and emotional impacts of coronavirus take their tolls on healthcare and first responder professionals that are treating patients.
“Supporting local charities and giving back to our community is extremely important to all of us at MÜV. We are there for our communities and we feel like extending our heartfelt thank you to individuals on the frontline continues that commitment,” added Carlson. “Community involvement is at the very heart of our culture. We encourage others to pay it forward as well.”
Amid the pandemic, MÜV has remained dialed into the needs of its extended communities. The company’s leadership team has been active in finding ways to support local organizations, working closely with food banks, and on a daily basis it is evaluating new and meaningful ways to make a difference.
Likewise, MÜV is communicating several times a week with its valued team members to ensure they are home and safe with their families.
The clubs are paying close attention to local, state and federal guidelines, and will welcome back members as soon as possible. When they do open back up to members, guests will be welcomed to refreshed clubs. From spruced up locker rooms to repainting around the club and other improvements, the gyms will be prepared for its members.
About MÜV Fitness
MÜV Fitness is a Pacific Northwest-based gym concept aiming to change the fitness center game. The region’s premier, locally-owned gym and health center is dedicated to results and fosters a culture of community and support. Some of the perks of joining MÜV include access to friendly, knowledgeable, and certified fitness experts, large and small group classes, personal training and nutritional counseling to help members stay on track beyond their workout.
All Points PR secured trade coverage with Global Franchise Magazine for client Suite Management Franchising, the parent company of MY SALON Suite and Salon Plaza. The coverage featured insight from Ken McAllister, president and founder of Suite Management Franchising, who discussed franchise recruitment in a time of uncertainty and shared more information about how the brand is working to support franchise partners, members and clients. Coverage ran online.
All Points PR coordinated a TV segment with WTVT-TV for client Christian Brothers Automotive Corporation. Local owner Jud Cook appeared on a segment about taking care of your car during the stay at home order, providing more information about how the automotive franchise is working to promote health and safety while offering professional car maintenance services. Coverage ran on air and online.
All Points PR landed trade coverage with Salon Today/Modern Salon for client MY SALON Suite. The publication featured how beauty businesses are responding to the COVID-19 crisis with special offers and support for stylists, highlighting an e-gift card portal for the Members working out of MY SALON Suite that have been affected by the stay at home orders. Coverage ran online.
All Points PR secured press coverage with Virginia Business for client Spherion. The coverage discussed how staffing has changed — and will need to change — during and after the COVID-19 crisis, and featured insight from local Spherion owner Tammy Feaster. Coverage ran online.
All Points PR coordinated a TV segment with KOCO-TV for client Christian Brothers Automotive Corporation. The segment provided more information on how the automotive franchise is taking extra measures to promote health and safety while working with customers, as automotive shops and centers remain open as an essential business. Coverage ran on air.
All Points PR landed trade coverage with Franchise Times for client Junk King. The coverage, which shared how franchises are helping senior citizens during COVID-19, highlighted multi-unit franchisee Tom McCabe and his effort to work with a local food bank to collect and deliver groceries to elderly citizens stuck at home. Coverage ran online.
All Points PR secured press coverage with the Charlotte Observer for client MADabolic. The publication shared more about how the fitness franchise is working to support members through virtual training classes and equipment rentals. Coverage ran online.
All Points PR coordinated a TV segment with KSHB-TV for client City Wide. The segment shared more about how businesses are turning to specialized cleaners with the COVID-19 outbreak, showing how City Wide is working to support its clients during these uncertain times. Coverage ran on air and online.
All Points PR coordinated press coverage with the Peoria Times for client Jabz Boxing. The coverage shared word of a new studio opening in Peoria and featured quotes from franchisee Christina Peregrym — this opening marks her second location with the franchise. Coverage ran online.
All Points PR secured an influencer visit with @fittyfreckles for client Pancheros. The YouTuber and Instagram blogger visited a local Pancheros location and shared an Instagram story highlighting the restaurant’s shrimp LTO with nearly 10,000 followers.
All Points PR secured press coverage with Sarasota Magazine for client Kona Ice. The publication shared a story about how Kona Ice trucks are helping local schools raise money. It featured quotes from local franchise owners Elizabeth Boyers and Joe McVicker, who have worked to build meaningful relationships with schools, students and parents through their business. Coverage ran online.
All Points PR gained press coverage with the White Plains Examiner for client City Wide. The coverage featured local owner Michael Binz of City Wide of Westchester, White Plains, who spoke to the franchise’s services, mission and dedication to client management. Binz also highlighted his relationship with the independent contractors and how it is helping to stimulate the local economy. Coverage ran online.
All Points PR landed trade coverage with Franchising USA for client Daily Jam. The article announced the brunch concept’s monumental 10-unit franchise agreement for the state of Michigan. Coverage ran online.
All Points PR secured trade coverage with Club Solutions for client Blink Fitness, which highlighted the franchise’s growth strategy in eight U.S. markets. Coverage ran online.
All Points PR Coordinated trade coverage with Franchise Times for client Del Taco. The publication featured longtime multi-unit franchisee Mark Miller and shared more about his transition from grocery and food manufacturing to franchising with Del Taco. The article also highlights what attracted Miller the brand and how he’s been able to grow with the support for his team and corporate. Coverage ran online.
All Points PR landed press coverage with The Morning Journal for client House Medic. The article featured Robyn and John Hakey, owners of the House Medic in North Olmsted, who shared more about their backgrounds, the services House Medic provides, and how their previous experience helps them run their business. Coverage ran online.
All Points PR secured trade coverage with Franchising USA for client Kona Ice. The publication featured a byline article from Chris Kimball, U.S. Army Veteran and Kona Ice franchisee, in its Veterans in Franchising issue. The article shared more about how Kimball’s military values led him to franchise with Kona Ice. Coverage ran in print and online.
Driving Schools Work with Washington State Officials to Create Approved Web-Based Learning Platform
ISSAQUAH, Wash. – Earlier this month, Seattle-area headquartered The Driver Training Group worked with Washington state officials to gain approval for web-based learning at all of its 9-1-1 (911) and Swerve Driving Schools in the state of Washington. Developing the virtual platform in response to the coronavirus pandemic, The Driver Training Group and its schools took the initiative to obtain approval as a way to ensure students and their families could continue state-required classroom sessions without disruption. Beyond the effort for their own students, the well-established leader in driver education also set the stage for all driver education programs, public schools included, in the state to offer the same opportunity to continue classes through web-based training. Likewise, other states have looked to what The Driver Training Group accomplished in Washington and have used it to foster similar opportunities for driver education.
“We truly appreciate the relationships we have with state officials. In this instance, they were extremely collaborative and understood the value of offering web-based classes to keep driver education seamless for our students and instructors in a virtual setting,” said Joe Giammona, CEO of The Driver Training Group, and a proven nationwide leader in advocacy for driver education. “The web-based training gives our students, and their parents, an immense amount of reassurance. I’m proud of the fact that we led the way for the industry, but more important is the comfort we’re giving teenagers and parents when many things seem so uncertain.”
Certified 911 and SWERVE Driving School instructors situated at the driving school locations, in classrooms, are leading web-based training sessions live through Zoom. The platform allows instructors to take students through educational training presentations, while at the same time students can engage with the instructor and their classmates. The instructor can also be seen during the session.
While classroom sessions are continuing, driving lessons are paused and will resume once the stay-in-place mandate is lifted and it is safe to move forward.
“The temporary web-based training is a great way to fill a void in our students’ lives,” added Linda Erickson, vice president of operations for The Driver Training Group. “So much has been taken from teenagers because of current restrictions — schools are closed, they can’t see friends or family and they have to stay home at all times. We are helping give students a sense of stability.
Using a relevant, research-backed curriculum developed by experts, the 911 and SWERVE Driving Schools change the way local students learn to drive. The method focuses on teaching new drivers how to drive defensively to stay-collision free through coaching. It also provides parents with opportunities to be involved in their child’s driver education experience and teaches them how to be more effective coaches for their new teen drivers.
911 and SWERVE Driving School were created to inspire, educate, engage and motivate drivers to perform safely and responsibly behind the wheel. It has developed multiple programs for teen, adult, government and corporate fleet drivers that go beyond traditional driving lessons or driver’s education courses. Instructors prepare students mentally for driving on the road by helping them understand the driving environment, develop the ability to assess their risks and capabilities in a variety of different driving situations, and help them understand the limits of their vehicle.
About The Driver Training Group
The Driver Training Group is the parent company of two education schools for driving, the SWERVE Driving School and the 911 Driving School. Its mission is to inspire and educate, engage and motivate drivers to perform better behind the wheel. The company has developed a number of programs for new teen drivers that go beyond traditional driving lessons or driver’s education. Additionally, 911 Driving School instructors, as first responders, have the experience, knowledge, and trust to instruct students effectively.
The Driver Training Group’s ultimate goal is to create an enhanced driving school experience and challenge student drivers to be collision free for life. The business’ innovative approach to driving lessons makes learning fun in a challenging way, and actually improves the rate at which drivers retain the information by incorporating leading mental performance exercises to ensure students are more focused and aware of their driving environment.
It’s now more important than ever to be connected, especially during times of uncertainty. In light of recent developments, the All Points team grouped up for our March seminar earlier in the month before departing the office to work from home.
Led by COO and Executive Vice President Lauren Izaks and Senior Director Bailey Hewitt, the March seminar focused deeply on best work-from-home practices. It’s essential that we leverage the tools and systems we have in place to stay productive and connected. This seminar served as a great opportunity to implement our new collaborative workflow tool, Monday.com, for work-from-home purposes. We explored all the ways in which we can work together, organize our tasks and create consistency across the board by using the comments section, “My Week” function, email alerts, status labels and more.
As a tight-knit office, we understand the significance of communication, especially when it comes to the support of our clients and staying strong as a team. By aligning on best practices, our team members are better equipped to approach each day with a solid plan.
Here are a few tips we encourage those working from home to keep in mind:
- Get ready as if you were leaving for work (take a shower, get dressed, etc.)
- Create a dedicated workspace
- Maintain regular working hours and mealtimes
- Limit household distractions (electronics, roommates, family members, etc.)
- Stretch, stand and stay active – consider at-home workouts and fitness apps
The health and safety of our team members, families, clients and communities is of utmost importance. Maintaining social distance during this time allows us to keep ourselves and others healthy, and continue to provide effective integrated public relations support to our clients.
We want to thank all of the panelists, hosts, guests and sponsors for an incredible gathering during the Northern Illinois Franchise Association (NIFA) March Luncheon, hosted at Cooper’s Hawk in Chicago. It’s more important than ever to stay connected during times of uncertainty. Gatherings such as these luncheons allow NIFA to foster meaningful discussions among Chicagoland’s franchising community and encourage valuable networking opportunities. We sincerely appreciate everyone’s time.
We hope that everyone stays safe, and we encourage you to stay connected through the NIFA LinkedIn group. Together we are stronger, and with that in mind, we are hosting an ongoing Virtual Town Hall Discussion within the group to help provide guidance on maneuvering the current challenges that businesses are facing today. No business topic is off limits, so feel free to join the conversation.
The March Luncheon featured a spirited panel discussion, “Preparing Your Business for Growth,” led by Wintrust Franchise Finance heads Sandra McCraren and Sean Willison. Panelists included:
- Kevin Cook, Multi-Unit Owner, McDonald’s – Minnesota
- Aziz Nathani, Multi-Unit Owner, Dunkin’ – Chicagoland
- Jackie Lobdell, Executive Director of Franchise Development, Slim Chickens
The group of distinguished franchisee, franchisor and industry leaders covered a variety of discussion points related to business growth and fostering a positive culture, as well as the biggest opportunities and challenges businesses face today. The panel highly emphasized the importance of people. From attracting and retaining the best talent to listening and implementing franchisee input, each panelist provided strong input. An audience Q&A followed the discussion.
Visit www.northernilfranchise.org for more information about the organization.
Spring is quickly approaching, so you know what that means. It’s time for some spring cleaning! Organization and tidiness are essential for a clear mind and increased productivity, so I cannot stress enough the importance of keeping a clean environment at work. Here are three ways to spring clean your workspace and routine:
Strive for inbox zero
A cluttered inbox = a cluttered mind. It’s important to stay on top of your emails to ensure nothing falls through the cracks. Utilize your filing system and flags to organize, label and prioritize your emails. Treat your inbox as a version of your to do’s by putting the quickest and most important tasks at the top of your list. Don’t need it? Delete it. Done with your task? File it away! Everyone should strive for inbox zero at the end of each day using these tips.
Keep your workflow organized
We continue to refine the processes and systems related to our workflow, which includes the use of online filing systems and programs. All of these tools are highly collaborative, so in order for them to be the most effective, everyone must do their part in keeping their areas up to date. Ensure you’re properly naming and saving documents, images, etc. in the appropriate shared files – none of these items should ever be left saved on your desktop! In terms of workflow and to do’s, ensure you and your team are on the same page by consistently sharing updates. Take some time throughout and at the end of each day to note the status on your current projects.
Sanitize your desk
Did you know that the average desk contains 400 times more germs than a toilet seat? Recent research reveals that more than two thirds of office workers are at risk of sickness due to dirty desks. Think about the items you touch most often that probably aren’t being cleaned enough, such as your keyboard, telephone and mouse. When was the last time you wiped them down? In the spirit of spring cleaning and keeping everyone healthy, it’s important to regularly sanitize high-traffic areas in the office such as your desk.
With collaboration and effort, we can all work together to keep a cleaner and more organized office.
On Monday, February 24, the All Points PR team volunteered at Bernie’s Book Bank in Lake Bluff, IL for our first quarter Positive Impact.
Bernie’s Book Bank is “the leading provider of quality books to under-served children in the Chicagoland area,” with the belief that “books and reading are both the vehicle and road to a better life.” The organization sources, processes and distributes new and gently used children’s books to help increase book ownership among underserved children, from infants to school age. Six books per child are distributed twice a year for a total of 12 books annually.
The All Points team broke up into groups to help put together individual bags containing six books each. From educational reading to stories featuring popular cartoon characters, each bag featured a variety of books appealing to early childhood readers. Each individual bag was then placed into a tote – once a tote reached 32 bags, it was sent to a loading area for distribution.
Bernie’s Book Bank reports that two out of three children from low-income families don’t have any books of their own. Since its founding in 2009, Bernie’s Book Bank has distributed more than 17 million books, and is on target to distribute 3.6 million books annually to 360,000 underserved children in Chicagoland. 45,000 volunteers are welcomed every year.
The All Points team enjoyed a hands-on opportunity to help impact the literacy crisis in Chicagoland and spread the joy of reading to today’s youth. We strive to positively impact communities in which we live and work through our philanthropic and volunteer efforts with the Positive Impact program. We are passionate about our commitment to corporate social responsibility and making a positive impact on meaningful social, community and environmental organizations. We look forward to our next Positive Impact and the cause we will serve!
Click here to learn more about the Positive Impact program.
New Fitness Studio is Looking to Empower Women in Howard County
Columbia, Md. – Jabz Boxing announced today that it has signed a franchise agreement to bring a studio to Columbia, Maryland. Jabz is known for its full-body, circuit-style workout that utilizes boxing inspired exercises designed specifically for women. The location will open in late 2020.
The deal comes upon the heels of a successful 2019 with new locations and signed agreements in Utah, Delaware, New Jersey, Pennsylvania, Florida and Maryland. The Scottsdale, Arizona based brand is growing through franchising in key markets across the United States and is looking forward to bringing a location to Columbia.
Mashel Wakil is spearheading the new opening and will manage operations. Prior to diving into the world of business ownership, Mashel spent 10 years in finance. With Mashel’s experience and passion for fitness and healthy living, she is looking forward to introducing Jabz Boxing to women in Columbia.
“’I’ve always wanted to be my own boss, and having all girls in the family and encouraging them to stay fit really helped drive my decision to bring Jabz Boxing to my community,” said Mashel Wakil. “We don’t have anything like Jabz in our area, and I’m thrilled to help empower our diverse community of women through fitness and provide a space where they can feel comfortable and confident. I’m excited to open my first location in the months ahead.”
Committed to cultivating a fitness community of empowerment for women, Jabz Boxing offers intense, boxing-inspired full-body workouts to help clients achieve their fitness goals. The results-driven workouts and a strong sense of community resonate with women of all ages and fitness levels. Jabz classes are kept small to encourage an individual and positive workout experience. All classes are led by dedicated, certified instructors who offer one-on-one support for all members.
“We are excited to expand our presence on the East Coast with Mashel,” said Kimberlee White, CEO and co-founder of Jabz Boxing. “With her passion to empower women in her community, we have no doubt in her ability to support and inspire members and spread the Jabz message.”
The concept began franchising in 2013 and grew to nearly 20 Arizona locations before deciding to expand nationally in 2019. Since the end of last year, they have opened locations in Voorhees, New Jersey and Ridley Park, Pennsylvania, and have recently signed agreements to open in Aston and Havertown, Pennsylvania; Talleyville, Delaware; and Bel Air, Maryland. Jabz Boxing plans to increase its nationwide footprint by entering key markets such as Denver, Dallas/Fort Worth and Las Vegas, where it will provide women with an empowering community and energetic workout experience.
As the women’s boxing-for-fitness concept continues to rapidly expand into key markets across the United States, Jabz Boxing is actively seeking qualified franchisees who are passionate about fitness and entrepreneurship to join its system and bring the Jabz culture of female empowerment to their local communities.
About Jabz Boxing
Jabz Boxing, a full-body circuit style workout utilizing boxing inspired exercises designed specifically for all women. Our focus is on developing fitness rather than fighters. Our workouts combine cardio, strength training, core work and plyometrics to help give clients a full body workout to maximize results and meet all of our clients’ fitness needs.
Jabz workouts change daily to help keep our clients’ bodies constantly challenged and our Jabz certified trainers are prepared to help guide and motivate women of all different sizes, ages and body types though an energetic and intimate workout experience.
Since it began franchising in 2013, Jabz Boxing has now grown more than 20 franchise locations open or in development in Arizona, New Jersey, Pennsylvania and Delaware.
About ZGrowth Partners LLC
Partnering with Great Brands to Build World Class Franchise Systems. ZGrowth Partners is a consulting firm specializing in managing the franchise sales, operations and brand development of emerging franchise concepts. Through its private equity fund, ZGrowth Capital, our strength is focusing on investing in and growing differentiated franchise concepts with attractive unit-level economics. To learn more about ZGrowth, visit zgrowth.com.
All Points PR landed a TV segment with WTKR-TV (CBS 3) for client Blink Fitness, which focused on tips to stay fit at work and at home with “tiny wins,” such as sitting on an exercise ball or taking quick breaks to stretch. Coverage ran on air and online.
All Points PR coordinated a TV segment with WAFB-TV for client Junk King. The segment featured a local franchisee who shared his story on how he became involved with Junk King. The franchisee and his team also expanded on Junk King’s recycling, repurposing and donating initiatives, as the franchise aims to keep as many items out of landfills as possible. Coverage ran on air and online.
All Points PR secured press coverage with the Fort Bend Independent for client Childrens Lighthouse. The publication shared a story on a former Childrens Lighthouse student who released her debut novel. Coverage ran online.
All Points PR landed trade coverage with QSR Magazine for client Daily Jam, sharing the word of the brunch concept’s signing of a 10-unit deal in Michigan. Coverage ran online.
All Points PR coordinated press coverage with Parade for client Wag N’ Wash Natural Food & Bakery. The article, which rounded up more than 120 Valentine’s Day freebies and deals, highlighted the franchise’s “Red Roses & Wet Noses” campaign with pet adoption events and free premium washes for first-time customers at select locations. Coverage ran online.
Science-based Ice Cream Concept Popularized by Shark Tank has Much to Celebrate with 15 Year Anniversary
PROVO, Utah – Break out the ice cream cake – Sub Zero Nitrogen Ice Cream is celebrating its 15th anniversary!
Offering customers a unique, science-based ice cream adventure featuring a two-minute transformation from liquid cream to frozen treat using liquid nitrogen, Sub Zero’s patented process produces a sensory snack experience creating ice cream that is fresh, creamy and dense through its visually engaging process – a staple in communities across the country.
“We have loved to see our brand grow as we have worked hard and helped our franchisees, but we didn’t anticipate that nearly fifteen years later we’d be celebrating with 50-plus locations worldwide,” said Jerry Hancock, co-founder and CEO of Sub Zero Nitrogen Ice Cream. “Being able to share my love for science – and ice cream – in communities across the globe is truly a dream, and we look forward to many more years with Sub Zero.”
The first Sub Zero Nitrogen Ice Cream shop opened in 2005, after founders Jerry and Naomi Hancock discovered liquid nitrogen is a safe, unique and cost-effective method for creating delicious, customizable ice cream products. Utilizing Jerry’s background in chemistry, the couple patented their unique process of freezing ice cream using liquid nitrogen, and began franchising in 2008. Today, there are more than 50 locations open or in development in 17 states.
To celebrate the fifteen-year milestone, Sub Zero will be hosting a contest on the 15th day of every month this year. For February, Sub Zero will be giving away 15 free ice cream pies. Everyone who submits a video entry singing a verse of the Periodic Table song and tags #subzeroicecream by Saturday, February 15th will be entered into the drawing for a free pie. On February 17, fifteen winners will be chosen at random and notified via social media.
Additionally, throughout the month of March, Sub Zero will be hosting a “Founder’s Flavor Contest”. Fans of the brand can go on Facebook, Instagram and Twitter at #szpickme and vote for either Jerry or Naomi’s favorite ice cream flavor.
“This anniversary is not only a time to celebrate the brand, but the fans who’ve helped us to get where we are today,” added Naomi Hancock, co-founder and COO of Sub Zero. “We would not have reached this milestone without the support of the communities we serve, so we want to ensure they are a part of the celebration.”
Sub Zero’s method of creating ice cream, which has been featured on Shark Tank, is a distinctly safe culinary process, as the liquid nitrogen is completely evaporated by point-of-sale to customer and never touches the customer’s container as an added safety measure. Sub Zero also requires employees to undergo extensive training on how to prepare the ice cream using the patented process to ensure the best experience for all. Sub Zero customizes its ice cream to customer request, catering the dessert to their dietary needs, including vegan, keto, lactose-free, gluten-free and reduced sugar.
For more information about Sub Zero and their menu items, please visit www.subzeroicecream.com or download the app Sub Zero Ice Cream.
To learn more about Sub Zero Nitrogen Ice Cream franchise opportunities, visit: https://www.subzeroicecream.com/franchising/.
About Sub Zero Nitrogen Ice Cream
The first Sub Zero Nitrogen Ice Cream shop opened in 2005, after founders Jerry and Naomi Hancock discovered liquid nitrogen is a safe, unique and cost-effective method for creating delicious, customizable ice cream products. Using his background in chemistry, Jerry patented his unique process of freezing ice cream using liquid nitrogen, and in 2008 began franchising. Following an appearance on NBC’s “Shark Tank” in 2013, Sub Zero Nitrogen Ice Cream was named Forbes’ “10 Best Franchises to Buy From ‘Shark Tank’” in 2017, with more than 50 franchise locations, including a Bahamas location, which is a $50 million center.
For information about the company, visit https://www.subzeroicecream.com. To learn about franchising opportunities with Sub Zero Nitrogen Ice Cream, visit https://www.subzeroicecream.com/franchising/.
All Points PR coordinated press coverage with ThisWeek Community News for client Dairy Queen, sharing word of the franchise’s upcoming opening in Powell, Ohio. Coverage ran online.
All Points PR gained press coverage with 85085 Magazine for client Jabz Boxing. The coverage featured local franchisee Christina Peregrym, who talked more about how she went from a Jabz Boxing client to a franchisee. Coverage ran online.
All Points PR secured a TV segment with WKOW-TV for client Junk King. The segment featured a local franchisee, who shared tips to help declutter your home. Coverage ran on air and online.
All Points PR landed a feature piece with Franchising USA for client City Wide. The publication featured President Jeff Oddo in its “Expert Advice” column, who shared more about how to better engage franchisees. Coverage ran online.
All Points PR coordinated press coverage with QSR Magazine for client Blaze Pizza. The publication shared word of the franchise’s 16-unit development deal in the Midwest. Coverage ran online.
All Points PR landed a TV segment with Fox 44’s Living Local Central Texas for client Sub Zero Nitrogen Ice Cream. The segment shared more about the franchise’s unique approach to making ice cream and noted that the treat is perfect for those on the “Keto Diet.” Coverage ran on air and online.
All Points PR secured press coverage with the Woodlands Online for client Childrens Lighthouse. The publication spread the news of a local franchise location’s Chinese New Year Festival on January 31, celebrating the Chinese New Year and the launch of Childrens Lighthouse of The Woodlands’ Mandarin enrichment class. Coverage ran online.
All Points PR coordinated press coverage with the Port St. Joe Star for client Slim Chickens, sharing word of the franchise’s plans to open a new Panama City location this spring. This location will be the first of 10 planned in the Florida Panhandle for Slim Chickens. Coverage ran online.
All Points PR landed an influencer visit with Nimbus The Little Shiba Inu @lepetitnimbus for client Wag N’ Wash Natural Food & Bakery. Nimbus and his owner visited a local Wag N’ Wash to pick up pet-friendly treats to celebrate the Lunar New Year. Multiple photos of the treats were shared on Instagram and through Instagram stories with more than 10,000 followers.
All Points PR secured an influencer visit with Brook Scheurn @brookescheurn for client Daily Jam. The influencer stopped by her local restaurant and shared several photos of her visit with more than 36,000 followers on Instagram stories, showing off the concept’s vegan chorizo avocado toast.
IFA 2020 is just moments away, and several members of the All Points team, including myself, are eagerly gearing up for the most exciting time of the year in the franchising industry. I’m especially excited to be surrounded by the contagious and electrifying energy that the IFA Convention brings.
Our team is looking forward to the opportunity to meet with existing clients face-to-face, as well as network with potential clients who could benefit from our services. While we hold weekly calls and stay in close contact with our clients, we don’t always have that personal touch point. Meeting and catching up with our clients in person allows us to better understand their backgrounds, motivations and personal lives. A chance to connect on that level, whether it’s with an existing or potential client, is absolutely priceless!
We introduced our new agency-wide campaign this year, “Power Up,” that really reflects our charge and mission to take our clients’ franchise presence to the next level through integrated public relations, social media, digital and content marketing. Our team has been working hard on this campaign for months, and we’ve enjoyed watching it come to life digitally and through print. But, the biggest moment will surely be when all of the marketing elements come together at the IFA.
We’re also excited to host our clients at some fun events and have the opportunity to network and meet with other industry leaders and influencers. The networking, professional learnings and time to sit down during the sessions will certainly provide us with an even stronger pulse on the franchising industry.
If you’re headed to IFA, get lots of sleep – you’re going to need to be amped and well rested for these next four days! We’ll see you at IFA 2020 in Orlando.
All Points PR landed press coverage with the Scottsdale Progress for client Jabz Boxing. The coverage shared more about the franchise’s partnership with HopeKids during the holiday season, delivering holiday cheer to families with children battling life-threatening medical conditions. Coverage ran online.
All Points PR secured press coverage with QSR Magazine for client Del Taco, spreading the word of the opening of its 11th New Mexico store. Coverage ran online.
All Points PR coordinated trade coverage with Multi-Unit Franchisee Magazine for client Salon Plaza. The publication profiled NBA star Chauncey Billups and showcased his “people business” philosophy, expanding upon why Salon Plaza, among his other franchise brands, piqued his interest. Coverage ran online.