PRspectives BLOG

APPR Seminar: Digital Advertising 201 with Sr. Creative & Digital Account Lead Spencer Abbott

APPR Seminar: Digital Advertising 201 with Sr. Creative & Digital Account Lead Spencer Abbott

Sr. Creative & Digital Account Lead Spencer Abbott recently led an All Points PR team seminar, “Digital Advertising 201,” to share best practices for launching digital work and providing our clients with ongoing advertising support.

As an integrated agency, the All Points team consistently shares new procedures, best practices and the latest trends across the agency to ensure each team member stays up-to-date. From setting up ads and adjusting targeting to monitoring and sharing results, Spencer covered all of the essential steps to ensure ads are running, and effectively reaching and engaging targeted audiences.

With a wide range of digital advertising capabilities on platforms including Facebook, Instagram, LinkedIn, Twitter and Google, this seminar served as a helpful touch-base to align on best practices, and for the Creative & Digital team to share their learnings with the other departments across the agency.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office and stay up-to-date on our latest seminars.

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