It’s every company’s worst nightmare – your business is in the news, and not for something good. Maybe it’s the departure of a high-profile executive, an accusation of racism, sexism or homophobia or simply a misunderstanding that escalated quickly. The public eye can turn on you in a flash, and it’s important to have a calm, calculated approach to crises.
You don’t need to look too far to see instances where PR crises abound – take from United Airlines’ customer complaints to a nasty bout of food poisoning from Chipotle, no one is safe.
All Points PR President Jamie Izaks recently appeared in a short video to talk about the importance of mitigating these PR disasters by putting a preemptive plan in place. A crisis management plan helps an organization to determine the point people in case of a crisis, as well as establishes a pattern for written and verbal statements in a multitude of situations.