Vitality Bowls Kicks Superfood Craze into High Gear in Carlsbad
Local Entrepreneur Opens New Café; Serves as Community Hub for Eating Healthy
CARLSBAD, Calif. – The wait is over in Carlsbad.
Local residents, professionals and students no longer need to struggle with eating healthy when out and about. Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods – announced today the opening of its café in Carlsbad. The new franchise location will be the first for Vikas and Divya Gupta, who plan to open additional cafés in the area.
“From the first bite I took from an açaí bowl at Vitality Bowls, I knew it was the start of a new journey for me,” said Divya, a serial entrepreneur who runs a local clothing and jewelry boutique. “The incredible taste of the fresh ingredients and the feeling it provides is just an unbeatable combination.”
Slated to open on June 9, the new restaurant will be located in the La Costa area of Carlsbad at 6943 El Camino Real #103 (next to Cinepolis), conveniently situated at the busy intersection of El Camino Real and Aviara Parkway in the Plaza Paseo Real. This restaurant will be the 19th Vitality Bowls café in California, joining the 24 locations based nationwide.
Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All açaí bowls and smoothies do not contain ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.
The menu features a variety of options, such as the Energy Bowl (with organic açaí, goji berries and bee pollen), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey). Additionally, the brand recently announced exclusive additions to their kids menu. Plus, fresh juices, organic soups, panini and salads are available in each café.
“Simply put, we created Vitality Bowls to be a place where health-conscious individuals can go for a nutritional meal,” said Tara Gilad, founder and owner of Vitality Bowls. “We believe that healthy food can be an option for fast casual food and we are excited to have Divya and Vikas on board with this. We look forward to seeing the Guptas grow their business in Carlsbad and sharing the Vitality Bowls message with the community.”
Since launching in 2011, the brand has ignited significant growth. In 2014, the concept began franchising and within the past year has signed development deals for nearly 40 units. Today, there are currently 20 open and operating with additional units in development.
About Vitality Bowls
Roy and Tara Gilad, a pair of successful business owners, founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept together as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has seen significant growth with nearly 40 cafes open and in development. Today, Vitality Bowls is redefining the fast casual healthy food restaurant sector every day at each of its locations across the country.