From public relations professionals to content marketers and creative and digital mavens, the All Points PR team incorporates a diverse set of talented individuals to achieve our integrated approach. This approach calls for constant collaboration and creativity across the team to deliver powerful results.
Content Marketing Associates Meredith Beirne and Amanda Goecke recently led the May seminar, speaking to our team’s collaborative culture while challenging the group with unconventional ways to think more creatively. The duo kicked off their presentation with creative thinking exercises to encourage out-of-the box ideas, while demonstrating how this mindset can be applied to all corners of the office to produce the most effective work for our clients.
Along with these exercises, Meredith and Amanda pulled specific examples from around the office that demonstrate this creative spirit, including eye-catching press releases, pitches, social media posts and content marketing materials. This also offered the opportunity for the two to show how the team implemented their creative efforts in recent months to revamp digital and content marketing assets.
The presentation stretched our thinking of how we can all work together and suggested new collaborative initiatives for the team to explore. The content marketing team stressed the importance of training your brain to think more creatively, and how this thinking can be multiplied through a collective team effort.
Our monthly seminars serve to promote ongoing education and refinement of skills, motivating and inspiring our employees through relevant topics and exciting information. We thank Meredith and Amanda for their creative presentation!