Tag Archives: Public Relations

All Points Team Gives Back with Positive Impact

All Points Team Gives Back with Positive Impact

“Driven by our core values, All Points strives to positively impact the communities in which we live and work through our philanthropic and volunteer efforts. We are passionate about our commitment to corporate social responsibility and making a positive impact on meaningful social, community and environmental organizations.”

This is the mission statement for All Points’ Positive Impact program, in which the whole company participates in community service activities throughout the year, and it’s something we always enjoy while adding to a fun All Points tradition. Not only do we get to spend some time as a team outside of the office, but we’re able to do our part to make our small corner of the world a brighter place.

A few weeks ago, All Points’ participated in Positive Impact by spending a day working with Bernie’s Book Bank in Lake Forest, Illinois. Bernie’s Book Bank’s mission is to collect, process and distribute quality new and gently used children’s books to at-risk infants, toddlers and school-age children throughout Chicagoland. This resonated with our staff, considering many of us are avid readers whose lives have been positively impacted through book ownership in our childhoods.

As the year progresses, the All Points team looks forward to giving back through different quarterly initiatives. We take our sense of social responsibility seriously, and we’re already looking forward to our next quarters’ Positive Impact event!

Check out our Facebook page for more photos of our day at Bernie’s Book Bank!

How it was handled: The Secret Service’s Initial Crisis Communications

How it was handled: The Secret Service’s Initial Crisis Communications

Secret ServiceWhen scandalous breaking news happens, I always find myself focused on how individuals at the center of the controversy are communicating their sides of the story. Are they following traditional crisis communications procedure? Are they going renegade on what they say and do? Or, have they gone silent?

I can see right away when a company has good planning in place, often times with the help of a high-quality PR firm.

The recent Secret Service scandal is a great case study in crisis communications related to scandalous breaking news. John Trader, a PR pro and blogger on PRBreakfastClub.com, recently analyzed several aspects of how the Secret Service handled the unfortunate situation it faced: http://goo.gl/TQCuX.

I like his step-by-step overview, looking at many of the integral parts of crisis communications, no matter the news. He gave the Secret Service an overall grade of B+, which I agree with completely.

One item John’s discussion doesn’t talk about is just how supportive high-ranking former Secret Service members were in talking about the culture of the organization. As CNN and other news agencies tried to push former agents to talk about a “party” culture in the Secret Service, nobody current or former associated with the organization bent. It was clear that the crisis communications procedures of the Secret Service included keeping former agents in its plan seemingly encouraging the press to interview former agents. They communicated in interviews that the agents participating in the Colombian “party scene” were simply bad seeds, and not a reflection of the agency as a whole. From most accounts, Americans and the world have bought it.

True or not about the culture of the Secret Service, the agency was swift in responding, acknowledged wrongdoing, showed empathy for the concerned, took responsibility and took action to fix the problem.

Is your company prepared to do the same? All Points Public Relations, a Chicago-based PR firm focusing primarily on working with franchise companies, is experienced in preparing and acting when unexpected or unfortunate occurrences happen within your organization.

Give us a buzz and we can talk about designing a public relations strategy that preempts a major problem, and keeps your business in good standing with your current and future customers.

Children’s Lighthouse Successes Profiled in Exclusive Q&A on Franchise Chatter

Childrens Lighthouse - 12.5.11

Children’s Lighthouse Successes Profiled in Exclusive Q&A on Franchise Chatter

All Points PR secured a lengthy Q&A article that Stephen Dixon, vice president of Franchise Development for Children’s Lighthouse Learning Centers. The Q&A feature piece provided a fantastic platform for Stephen to share the key messages about the company, the franchise opportunity and the brand’s value proposition for families. This piece resonated with the franchise insider audience that visits the site.

Download the PDF file .

Children’s Lighthouse Featured in Dallas-Fort Worth Business Journal

Childrens Lighthouse - 11.22.11

Children’s Lighthouse Featured in Dallas-Fort Worth Business Journal

To help increase the momentum behind the Children’s Lighthouse Learning Centers’ franchise growth plan, All Points PR secured coverage with the Dallas Fort-Worth Business Journal. The overwhelmingly positive article details the growth plan and several of the company’s expansion successes already under its belt. All Points PR amassed all financial and systemic details prior to the interview, arranged for in-house media training and coordinated all aspects of the meeting. The story offers an inside look into the organization, and the reporter obtained a third party source for the story who validated the growth plan — a wonderful endorsement of the Children’s Lighthouse franchise opportunity.

Download the PDF file .

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Business Networking: Walk the Walk and Talk the Talk

Business Networking: Walk the Walk and Talk the Talk

Thank you to Lake Forest Graduate School of Management for a wonderful alumni networking event this evening. For those of you in the Chicago area considering an MBA with practical application to your careers, I highly recommend it. It has helped me beyond measure.

Talking to attendees there tonight got me thinking about being a good networking partner. With the launch of All Points Public Relations I’ve been doing a lot of networking. Relationships mean everything for business startups and my situation is no different. Someone knows someone who knows someone. This very scenario has helped me land some of my first few clients.

Only a month in, I know I need to start to give back. And, I’ve begun doing so. In previous jobs I always networked to meet new people, share ideas, make connections for others and often bring in new business to the company I was working for at the time. But as a business owner, networking really takes on new meaning.

It’s my livelihood now. Connecting colleagues in franchising; connecting fellow alumni with potential job opportunities; reaching out to strangers who I’ve been advised to connect with on the phone for new business lead purposes. The give and take of networking is 100 percent a necessary balance. Networking has been the single most important factor in gaining ground with All Points each day.

In my first month as All Points PR I’ve had the good fortune of connecting with a few folks who have been of great help. I’m now more focused on giving back. I kind of feel like it’s a game of pay it forward combined with pay it back, helping others you come into contact with as well as returning the favor to those that have helped you already.

Thank you to those who have made very meaningful connections. I am by your side in business and will do what I can to reciprocate. And, I pledge to connect others with my contacts whenever I see the benefit in it for both contacts of mine.

I hope this helps those of you reading the blog understand the importance of networking…so feel free to give me a buzz because I may already have a client waiting for you.