Case Study: Taco John’s
Objective: To increase awareness and drive lead generation for the Taco John’s franchise opportunity with relevant, qualified franchisee prospects through exposure in targeted trade media and with local press in growth markets.
Approach: All Points PR leveraged franchise development public relations, which included connecting with its close media contacts at press outlets across the country, to execute a strategy that created awareness with key audiences, earned credibility and generated franchise leads.
- 30 National Trade Placements
- 10 Growth Market Feature Stories
- 14M+ Press Impressions