WE ‘LIKE’ SOCIAL MEDIA
Popularity Isn’t Everything, It’s the Only Thing
All Points PR earns “points” with social media users on behalf of our clients through the initial setup and ongoing management of Facebook, Twitter, Instagram, LinkedIn, YouTube and more.
Together, these social media services aim to leverage innovative communication strategies by creating interactive experiences for a targeted set of customers (consumers, businesses and potential franchisees), all of which drive a return-on-investment (ROI) by increasing lead flow, building awareness and earning customer loyalty.
All Points PR excels at understanding how to balance two critical elements of social media:
- Our clients’ goals for their social media efforts
- The voice of the community interacting with our clients and each other openly on social networking platforms
Proactively on the consumer level, All Points PR puts into action fan-building campaigns, which heighten awareness of our clients and seek to increase unit sales. Plus, we spark discussion, present ideas and respond to loyal fans who want to immerse themselves further in our clients’ worlds. From creation to completion of each campaign, plus through our ongoing community management, our clients trust the talented All Points PR team to enhance our their social media presence.
For franchise development efforts, social media offers a unique opportunity to interact with your audience. Our clients’ prospects are investigating them every way possible—the importance of embracing social media as part of a franchise development strategy cannot be understated. A loyal fan who frequents our clients’ social media assets may very well turn into their next franchisee.
In addition to engaging in positive online interaction with brand advocates, a significant component of our social media work is reputation management. We monitor and respond to the individuals who are seeking responses, most often to questions or concerns regarding their experience with our clients’ companies.