All Points PR prides itself on its ability to create lead generating, original content for its clients. In addition to media relations and social media management, All Points PR generates search engine-friendly content, dynamic graphics and high quality video presentations for franchise and brand web assets. The content is used to drive leads for clients’ franchise opportunities, as well as their products and services.
Competition is fierce among franchise concepts, which is why optimized, original content is becoming an increasingly important component to any franchise system. All Points PR’s content marketing services enhance online credibility and visibility, while integrating into a comprehensive public relations strategy.
Furthermore, to assure clients consistently remain top of mind with target audiences, All Points PR’s content marketing services include the design, creation of copy and distribution of e-mail campaigns focused on nurturing franchisee leads.
Plus, the thorough collection of offerings touch on several additional key facets of online and offline content, including:
- Management and maintenance of review sites
- Copywriting services
- Website management
All Points PR starts by creating a customized strategy for each brand and writes targeted editorial calendars. Most importantly, the content marketing service delivers campaigns that generate qualified franchise leads and nurtures interested candidates.